Arushi T
PR and Media Communication Professional
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About
Dynamic PR and Media Communication Professional with proven expertise in strategic content creation, editorial management, and brand storytelling. Experienced in managing luxury hospitality PR, high-pressure newsroom environments, and digital media campaigns. Adept at building brand visibility, crafting compelling narratives, and coordinating cross-functional teams to deliver impactful communication.
Experience
PR Coordinator - ITC Maurya - New Delhi
(2024-11)
- Spearheading luxury brand communication strategies to strengthen ITC Maurya's positioning.
- Executed digital campaigns boosting engagement and visibility.
- Curated visuals & written content for luxury experiences.
- Partnered with influencers & media outlets for enhanced PR coverages.
Sub-Editor - Asian News International (ANI)
(2021-03 - 2024)
- Edited, fact-checked, and optimized news content for major national publications.
- Ensured accuracy, clarity, and reader engagement under strict deadlines.
- Collaborated with editorial teams for content alignment.
- Delivered impact-driven content that enhanced ANI's credibility.
PR-Marketing Executive - Cherish at The Imperial Club of India
- Managing the property's social media platforms to ensure consistent brand communication and audience engagement.
- Curating content and coordinating meetings to facilitate the planning and execution of marketing initiatives.
- Establishing and maintaining relationships with influencers and media professionals to explore strategic collaboration opportunities.
- Strengthening the property's public relations presence by liaising with social media and PR agencies to enhance media coverage and brand visibility.
Photographer & Media Associate - Mashtag Creative Co.
(2019-03 - 2020-02)
- Directed creative product shoots for hospitality & luxury brands.
- Ensured brand-aligned visual storytelling through photography.
- Enhanced client portfolios with post-production editing.
Education
School - Loreto Convent (2015)
Bachelor's - Journalism & Mass Communication - Tecnia Institute of Advanced Studies, New Delhi (GGSIPU) (2015 - 2018)
Post Graduate Diploma - Television & Radio Journalism / Production - Apeejay Institute of Mass Communication (AIMC), New Delhi (2018 - 2019)
