Arushi T

Dynamic PR and Media Communication Professional with proven expertise in strategic content creation, editorial management, and brand storytelling. Experienced in managing luxury hospitality PR, high-pressure newsroom environments, and digital media campaigns. Adept at building brand visibility, crafting compelling narratives, and coordinating cross-functional teams to deliver impactful communication.

PR Coordinator - ITC Maurya - New Delhi

(2024-11)

• Spearheading luxury brand communication strategies to strengthen ITC Maurya's positioning.
• Executed digital campaigns boosting engagement and visibility.
• Curated visuals & written content for luxury experiences.
• Partnered with influencers & media outlets for enhanced PR coverages.

Sub-Editor - Asian News International (ANI)

(2021-03 - 2024)

• Edited, fact-checked, and optimized news content for major national publications.
• Ensured accuracy, clarity, and reader engagement under strict deadlines.
• Collaborated with editorial teams for content alignment.
• Delivered impact-driven content that enhanced ANI's credibility.

PR-Marketing Executive - Cherish at The Imperial Club of India

• Managing the property's social media platforms to ensure consistent brand communication and audience engagement.
• Curating content and coordinating meetings to facilitate the planning and execution of marketing initiatives.
• Establishing and maintaining relationships with influencers and media professionals to explore strategic collaboration opportunities.
• Strengthening the property's public relations presence by liaising with social media and PR agencies to enhance media coverage and brand visibility.

Photographer & Media Associate - Mashtag Creative Co.

(2019-03 - 2020-02)

• Directed creative product shoots for hospitality & luxury brands.
• Ensured brand-aligned visual storytelling through photography.
• Enhanced client portfolios with post-production editing.

School - Loreto Convent (2015)

Bachelor's - Journalism & Mass Communication - Tecnia Institute of Advanced Studies, New Delhi (GGSIPU) (2015 - 2018)

Post Graduate Diploma - Television & Radio Journalism / Production - Apeejay Institute of Mass Communication (AIMC), New Delhi (2018 - 2019)