Ashish Porwal

Performance-driven Digital Marketing Professional with 5+ years of experience managing multi-platform paid media campaigns across global markets. Proven expertise in planning and executing high-impact digital strategies across Meta, Google, LinkedIn, X, Snapchat, Microsoft Ads, TikTok, and ShareChat for industries including e-commerce, sports, finance, real estate, healthcare, logistics, and education. Experienced in managing international campaigns for clients across USA, UK, Europe, Middle East, and Asia, with advertising budgets of up to £23,000 per month.

Skilled in performance marketing, audience segmentation, lead generation funnels, and campaign optimization to drive measurable growth. Notably led the end-to-end digital media strategy for Gujarat Titans, managing a ₹4.29M campaign that delivered 225M+ impressions, 5.1M video views, 57K qualified leads, and 212K+ app installs within a 2-month campaign period.

Paid Media Analyst at Engage Digital Partners — Digital Marketing Agency (2021-12 – Present)

Manage global paid media campaigns across multiple advertising platforms, driving lead generation, app installs, and brand engagement for clients across diverse industries including sports, finance, e-commerce, healthcare, real estate, and education.

• Plan and execute multi-platform paid media strategies across Meta, Google Ads, LinkedIn, X, Snapchat, Microsoft Ads, TikTok, and ShareChat
• Develop media plans, campaign structures, and budget allocations aligned with client acquisition goals
• Prepare SOWs, campaign strategies, and performance proposals for client onboarding and campaign planning
• Manage campaign execution, optimization, and performance monitoring across multiple global markets
• Conduct client presentations, reporting, and strategic review meetings to communicate campaign performance and insights
• Analyze campaign data using marketing analytics tools to improve targeting, creatives, and conversion performance

Paid Social Specialist at Sumeru Global Technologies pvt ltd (2020-02 – 2021-12)

Managed paid media campaigns focused on lead generation and online course promotions across international markets. Supported campaign planning, execution, and performance analysis while optimizing ad creatives, targeting strategies, and conversion funnels.

• Managed and optimized Facebook Ads campaigns across lead generation and conversion objectives
• Built and tested campaign funnels for webinars, introductory sessions, and online course promotions across multiple regions
• Conducted creative testing, copy optimization, and audience targeting including custom, lookalike, and interest-based audiences
• Monitored campaign performance, ad spend, and CPL metrics while managing tracking through Meta Pixel
• Generated 5,000+ qualified leads per month for global meditation and yoga programs through targeted Facebook campaigns
• Achieved 14.3 ROAS for a Bulgaria-based Ayurveda brand through optimized audience targeting and creative testing

Bachelor of Engineering in Computer Science – Rajiv Gandhi Proudyogiki Vishwavidyalaya (RGPV) (2019)