Ashlesha Paliwal

UX designer with a background in Applied Psychology and experience conducting user research, usability studies, and research-driven product design. Interested in cognitive science, human behaviour, and research at the intersection of psychology and technology, and the application of research methods to understand people and improve products.

UX Design Intern - Binaryveda

(2025-06 - 2026-02)

• Consolidated a fragmented component library into a single design system for Godrej, benchmarking 72 components across six established design systems and redesigning 30 flagship app components.
• Built a custom GPT workflow to standardise component documentation and reduce manual documentation effort.
• Led competitive audit and positioning research for a new internal brand vertical, evaluating 17 competitors and translating patterns into design direction.
• Translated the positioning into brand foundations across typography, colour, and logo, validating the direction through internal user testing.

Graphic Design Intern - Neofox Media

(2025-02 - 2025-05)

• Delivered two end to end animation projects within 48-hour turnarounds, iterating against evolving briefs.
• Produced social, packaging, and pitch-deck assets while maintaining visual and messaging consistency across the brand system.

Graphic Design Intern - Metadome.ai

(2023-10 - 2024-03)

• Designed web and mobile UI for marketing campaigns within an existing brand system, maintaining consistency across channels.
• Streamlined the request to delivery workflow between marketing and development, reducing revision cycles per asset.

UX Design Intern - PlayPads Creative Learning

(2022-09 - 2023-01)

• Conducted user interviews and usability testing for a children's learning product, translating findings into specific feature changes.
• Built personas, journey maps, wireframes, and prototypes, connecting research evidence to design decisions.

PG Diploma - Innovation - MIT ADT University (2022 - 2023)

B.A. (Hons) - Applied Psychology - Amity University (2018 - 2021)