Ashna Farheen

Spearheaded client acquisition strategy across Creative Art verticals boosted enrollment by 55% & optimizing funnel efficiency

Learning Consultant at AAFT E learning (2025-06 – 2025-10)

Spearheaded client acquisition strategy across Creative Art verticals boosted enrollment by 55% & optimizing funnel efficiency

• Conducted personalized consultation to client career goals & recommend learning programs, & ensuring a high-quality advisory experience.
• Tasked with improving enrollment accuracy & lead tracking, optimized CRM data processes, standardized follow-up cadences, & insights.
• Identified challenges in lead qualification & pipeline, constructive feedback to marketing & product teams to improved lead quality cycles.
• Consulted clients in make informed choices resulting in stronger retention and positive feedback on program-fit satisfaction.

Entrepreneurship & Freelancing at Business Consultant (2023-06 – 2025-04)

Coordinated with CEO & stakeholders of ed-tech, worked across teams to close high ticket deal & improvised growth strategy and revenue

• Built sales playbooks & strategic GTM frameworks that enhanced conversion rates by 60% across high-ticket, B2C institutional product lines.
• Created a data-backed client retention model to address friction points, boosting closure rates & improving engagement by 40%
• Delivered on-boarding and issue resolution by streamlining client support workflows and improving satisfaction scores through clarity.
• Designed consultative sales strategies that improved lead conversion by 60%, enabling consistent business revenue growth and retention

Sales Manager at Yangpoo Executive Education (2022-11 – 2023-05)

Devised and implemented strategic sales frameworks to scale B2C partnerships and improve market penetration.

• Exceeded 100% revenue target within 5 days of joining by redesigning sales pipeline prioritization and improving referrer conversion.
• Generating 60% new business revenue through, Existing client base referral management, and value-based negotiation frameworks.
• Enhanced conversion efficiency by 30% using data-driven funnel analysis, worked on sales scripts, and lead qualification through CRM tools.
• Conducted competitive analysis and customer segmentation to identify high-potential client and refine go-to-market strategy for products.

Management Trainee Consultant at Jaro Education (2021-08 – 2022-10)

Maximized B2C outreach by provided career guidance and consultation to 800+ students & working professionals with tailored Consultation

• Recognized as Top-Performing New Business Development Executive in the monthly sales review meeting in Sep 2021 within 3 months
• Drove 85% client retention rate by developing Client management strategies, data-driven consultation & Career mapping
• Developed problem-solving approach & fostered relationships with 250+ clients, providing personalized career guidance and support
• Achieved strong Corporate partnerships by conducting Offline and Online Meeting & conducting Needs & GAP analysis techniques

MBA in Marketing and Finance – APJ Abdul Kalam Technical University (2019-06 – 2021-08)

Bachelors of Commerce in Banking and Insurance – University Of Allahabad (2016-06 – 2019-05)