Ashna Indrani

NIFT-trained Fashion & Apparel Designer with experience in managing the design process end to end across kids' and adult wear categories from trend research and colour story development through to concept sketches, tech packs, fit evaluation, and final product handover. Led design and colour story development for a boys' wear category alongside 100+ original print and graphic designs, working closely with category and lead designers to align output with market trends, customer preferences, and brand guidelines. Comfortable using AI tools (Midjourney, Google Gemini image generation, Adobe Generative Fill) to speed up concept exploration and moodboarding.

Strong track record of quality and compliance ownership across sample review, trim, and lab dip sign-off.

Executive Designer - LTK Industries

(2025-07 - 2026-03)

• Design and colour story development for a boys' wear category — 3 T-shirt and 2 track pant bodies across 5 colourways each — alongside 100+ original AOP, chest, and placement print graphics, with 25 SKUs in active development.
• Managed the end-to-end design process for a 40-SKU activewear category — from trend research and concept development to 8 commercially viable designs across 5 colourways — delivered in 6 months to project timeline.
• Owned category branding alongside garment design — logo, hang tags, heat seal labels, trims, and packaging — ensuring a cohesive, on-brand product launch.
• Conducted market research using RSM and ZSM field insights to identify a category gap, then presented the business case to convert 3 of 4 bottom-wear SKUs from knit to woven fabrication.
• Worked closely with merchandising, sourcing, and the vendor management team to align design output with brand guidelines, buyer briefs, and bulk production feasibility.
• Upheld quality and compliance standards across all garment bodies by directly managing fit reviews, trim placement, and lab dip sign-off, achieving sample-to-approval in 1–2 rounds.
• Contributed seasonal print and graphic design for the women's wear segment, supporting cross-category trend alignment.

Design Intern - Shoppers Stop (Kashish)

(2024-06 - 2024-07)

• Conducted competitor and trend research across 5–7 reference brands, translating findings into fabric, trim, and colour recommendations for the Spring/Summer design brief.
• Designed and presented 20 original concepts; 5 shortlisted for development within defined SKU count and budget constraints.

Bachelor of Design (B.Des) - Fashion Design - National Institute of Fashion Technology (NIFT) (2021 - 2025)