Ashok Srisailapu
UI/UX Designer
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About
As a senior UI/UX and Creative Manager based in Bangalore, I have 10 years of experience. I possess good practical knowledge of project management and am skilled in executing all facets of the project lifecycle including scope definition, requirements gathering, elicitation, and design.
I have worked with founders and PMs all over my companies and helped them design digital products that are Usable, Feasible, Scalable, and Desirable.
Platforms I design for - Web, Mobile, Desktop
Experience
Repute Networks Pvt. Ltd.
UI/UX DESIGNER | March 2020 - Present
Worked on building the design assets from scratch - starting from logo branding, website to in depth product designs both on consumer and business facing applications
Worked on tools like Adobe XD, Figma, Photoshop, Illustrator, webflow, Unbounce, sketch - for a product, and marketing designs
Built designs for a user-facing mobile wallet - solving identity, contract management, dispute and support.
Worked on B2B designs for user personas like HR MANAGER, Rental ecosystem players in the space of data exchange, background verification, offer roll out etc.
Domain understanding of fintech, SaaS, identity management, and HR tech. Worked extensive with a team of 20 engineers and PM’s
Spoyl Tech Solutions Pvt. Ltd.
UI/UX DESIGNER | Jan 2017 - Feb 2020
- Redesigned app and website (Video upload flow, Feed and Checkout flow, Etc..)
- Collaborate with other designers to ensure consistency in the platform.
- Worked closely with PM, and Engineers from the conception to early implementation. Establishing timelines and consensus from all parties around product flow, technology limitations, and goals for the release.
- Created sketches, wireframes and mocks to communicate user flows and interacted with to engineer
- Create pixel-perfect mocks for Eng implementation
- Developed over 500 creative graphic designs (app cards, e-mailers, social media creatives) for multiple marketing programs.
- Improved conversion ratios of e-mailers by 2.5% and social media by 7%.
- Reduced CPI from 10 INR to 3 INR (more than 60% of Ads).
- Supervised the assessment of all graphic designs in order to ensure quality and accuracy in the design.
- Coordinated with external vendors and suppliers for print and other requirements.
WEB AND GRAPHIC DESIGNER | Feb 2011 - Aug 2014
- Responsible for daily designs that roll out from the company.
- Created 250+ designs for multiple client requirements.
- Used Photoshop, Illustrator and InDesign, daily to produce creatives.
- Created a high volume of layout, graphics and product designs.
Education
Arni University
Batch 2010 - 2013
B.Sc (Computer Science)
