Ashu Vaish

Automotive aftermarket sales professional with 18+ years of experience across spare parts and braking systems, including regional, area, sales management and pan-India responsibilities. Experienced in distributor and dealer network development, primary and secondary sales, territory expansion, market activation, team coordination and business development. Strong understanding of North Indian markets and channel-partner operations, with a career spanning established automotive companies.

Regional Sales Manager – North India - RYDON INDUSTRIES PRIVATE LIMITED - Ambala, Haryana

(2025-12)

Territory: Delhi, Haryana, Punjab, Himachal Pradesh, Jammu & Kashmir, and Uttar Pradesh

• Manage sales and business development activities across the assigned North Indian territory, operating from Ambala.
• Develop distributor and dealer relationships and identify opportunities to expand market coverage.
• Drive primary and secondary sales through channel partners and regular market engagement.
• Coordinate with distributors and customers to support business growth and achieve sales objectives.

Area Sales Manager - ALLIED NIPPON LIMITED - Ghaziabad

(2022-09 - 2025-11)

Territory: Haryana, Punjab, Himachal Pradesh and Chandigarh

• Managed sales and marketing activities across the assigned territory.
• Generated primary orders, followed up on distributor payments and supported secondary sales through joint market visits.
• Appointed new distributors and worked to strengthen the distribution network.
• Built relationships with garages and supported product promotion through market-level activities.

Sales Manager – Pan India - GULBROS BRAKE INDIA PRIVATE LIMITED - Faridabad

(2019-05 - 2022-09)

• Handled sales and business development activities across India.
• Developed distributor relationships and identified and appointed new channel partners.
• Introduced promotional schemes to improve movement of slow-moving products.
• Worked with distributors and internal teams to support sales growth and market coverage.

Area Sales Manager - BHARAT GEARS LIMITED - Mumbai

(2011-05 - 2019-04)

Territory: Haryana

• Managed distributor and dealer sales activities across Haryana.
• Generated orders through regular distributor visits and communicated company schemes.
• Developed product awareness and relationships with mechanics and other market influencers.
• Worked on business opportunities with fleet owners, logistics companies and transport operators.

Sales Officer - RANBRO BRAKES (INDIA) LIMITED - Chandigarh

(2008-04 - 2011-04)

Territory: Haryana, Punjab, Himachal Pradesh, Rajasthan and Jammu

• Conducted regular visits to garages, dealers and fleet owners to generate business.
• Coordinated with distributors and reported market feedback and sales activities to senior management.
• Supported customer relationship building and territory-level sales development.

Bachelor of Arts (B.A.) - Kurukshetra University (2005)

Senior Secondary (10+2) - Board of School Education Haryana (2002)

Matriculation - National Institute of Open Schooling (2000)