Ashutosh Goyal

Data & Product Analytics Leader with 11 years of experience driving analytics strategy across MNCs & startups. Proven track record of leading data teams, optimizing products through user journey analytics, and leveraging Artificial Intelligence (AI) to democratize insights across non-technical teams and executive leadership.

Head of Business Intelligence and Analytics | Senior Manager at FANCODE | Part of Dream11 (2025-01 – 2026-08)

• Lead a team of analytics managers and analysts, driving end-to-end data strategy, product analytics, and growth initiatives across FanCode’s sports live streaming and e-commerce verticals.
• Architected and fine-tuned an enterprise Claude text-to-insight model for non-technical stakeholders, increasing query accuracy from 40% to 90% through schema enrichment, prompt optimization, and rigorous benchmark evaluation.
• Initiated data-driven product changes in the FanCode shop to enhance user affordability, driving 100%+ growth in TOFU & a 50% conversion lift during off-season. Owned end-to-end execution | target setting, WhatsApp communications, MIS tracking.
• Formulated 1st-transaction ARPU-to-CAC guidelines and built real-time tracking dashboards, enabling the Growth team to optimize marketing spend across sports live streaming and achieve target payback periods ahead of schedule.
• Led the migration of the data stack from AWS (S3) to GCP, collaborating with Google Cloud engineers to optimize core tables and ETL pipelines; slashed infrastructure costs by ~40% while significantly boosting compute efficiency.
• Overhauled clickstream tracking architecture for FanCode 2.0, deprecating ~60 redundant events to cut storage overhead and standardizing event schemas to accelerate future product analytics.

Associate Managing Consultant at MASTERCARD (2022-12 – 2024-08)

• Segmented cardmembers of a leading bank in SEA into distinct travel personas, boosting cross-border spend by ~12%. Sold the same project to other issuers in the region, generating ~$2 million in incremental revenue.
• Served as Delivery Lead for newly launched Portfolio Optimizer 2.0 product, successfully delivering the project to ~10 issuers in NAM.
• Managed ~15 diverse projects, including user segmentation, portfolio optimization, interchange reporting, fraud optimization, ensuring timely and successful delivery of each initiative, generating ~$10 million in revenue.

Analytics Manager at REDDOORZ [Hospitality Industry] (2022-01 – 2022-11)

• Managed a team of 5 analysts delivering analytics for Strategy, Revenue, and Product heads.
• Created the company’s single source of truth P&L dashboard from scratch, used daily by analysts and CXOs.

Assistant Manager at AMERICAN EXPRESS (2020-01 – 2021-12)

• Delivered 30+ analytics and BI projects across European and US markets, including peer benchmarking, customer segmentation, merchant acquisition, marketing offer optimization, and customer retention.
• Analyzed a global merchant’s industry using SQL and Tableau, leading to a country-level contract with Amex, resulting in an additional €5M charge volume per quarter (expanded to 15 merchants across multiple geographies).
• Contributed to time-sensitive COVID impact and recovery trackers in Europe and the US.

Analyst at BIOURJA GROUP [Energy Trading Analytics] (2018-06 – 2019-12)

• As the 2nd employee of the analytics team in India, created and modified 35 database tables in coordination with Developers, IT, and QA, utilizing Python and SQL to analyze data and support traders in executing profitable and efficient trades.

Research Assistant → Junior Consultant at ICF CONSULTING [Energy Markets Consulting] (2016-09 – 2018-05)

• Visited the USA head office for a month to attend client meetings and complete client projects.
• Enhanced Excel templates & in-house prediction models, reducing standard project completion time by 2 days.

Officer at NESTLE (2015-07 – 2016-08)

• Executed 2 energy conservation projects within the stipulated time frame and improved filling & packing line efficiency by 25%.

Bachelor of Engineering in Instrumentation & Control – NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, UNIVERSITY OF DELHI (2011-07 – 2015-06)