Ashutosh Kalbande

PMP®-certified Digital Project Manager with 9+ years of cross-functional delivery experience spanning digital transformation, e-commerce operations, MarTech, and performance marketing. Transitioned into formal PM practice in 2024, bringing governance rigour alongside deep hands-on domain expertise. Proven track record directing teams of up to 14, governing ₹40 – 50 lakh project budgets, and achieving 94% on-time delivery across 12+ concurrent projects — tracking OKRs and KPIs at every stage.

Manages end-to-end e-commerce and digital marketing project execution as the primary point of contact for US and Canada-based clients, coordinating cross-functionally across PPC, SEO, Design, Content, Data, Development, Operations, and Supply Chain, and overseeing international logistics, Brand Registry, and customs clearance coordination. Bridges technical execution and strategic marketing to drive measurable outcomes — 250% paid media ROI, 400% qualified lead growth, and 30% gains in campaign efficiency through Agile/Kanban delivery and AI-powered workflows. Open to DPM and MarTech PM roles in agency, SaaS, and technology environments.

Project Manager (Digital Marketing) - ACE Digitex

(2024-07)

Digital Agency · E-commerce, BFSI & D2C Clients. Managing end-to-end project execution for e-commerce and digital marketing initiatives across 12+ concurrent client accounts — planning, executing, and monitoring timelines, milestones, dependencies, and deliverables through Agile and Kanban delivery. Serving as the primary point of contact between clients and internal stakeholders, running regular client calls and status updates across US and Canada time zones.

Coordinating cross-functionally with PPC, SEO, Design, Content, Data, Development, Operations, and Supply Chain teams to ensure aligned execution. Planning and managing end-to-end supply chain operations, including international logistics and Brand Registry / customs clearance coordination as applicable, and maintaining accurate, timely information flow to all relevant stakeholders. Established governance frameworks — project charters, WBS, risk registers, sprint cadences, and Confluence-based documentation — achieving 94% on-time delivery.

Overseeing annual project budgets of ₹40–50 lakh, 5+ vendor contracts, and SLA compliance. Directing a cross-functional team of 14, performing bottleneck analysis to proactively resolve ri

• Drove 30% improvement in campaign efficiency by spearheading HubSpot marketing automation implementation across 8 client accounts.
• Slashed executive reporting turnaround by 40% through GA4 and Looker Studio dashboard development, providing real-time KPI visibility to clients and stakeholders.
• Deployed AI content workflows (ChatGPT, Jasper, Midjourney) across 5 client projects, cutting content cycle time by 50% and boosting campaign CTR by 28%.
• Coordinated international logistics and Brand Registry / customs clearance arrangements for e-commerce client operations, ensuring uninterrupted supply chain delivery.
• Attained PMP® certification (March 2026) while actively managing 12+ live projects, formalising a decade of cross-functional delivery experience.

Digital Marketing Manager - HKB Development

(2023-11 - 2024-06)

SaaS Startup · B2B Software. Orchestrated the full digital launch of a B2B SaaS platform, directing a 5-person cross-functional team across a ₹20 lakh project budget — from planning through post-launch. Built and maintained the product roadmap for the go-to-market workstream, applying Agile sprint cycles to coordinate SEO, paid media, automation, and analytics, with resource planning aligned to delivery milestones.

• Reduced manual outreach by 35% and grew organic search visibility by 25% within 6 months by architecting HubSpot Scrum workflows, lead scoring, and nurture programmes.
• Accelerated content production by ~30% by deploying ChatGPT and Jasper; built GA4 and Looker Studio dashboards tracking KPIs against launch OKRs in real time.
• Managed vendor relationships and 3rd-party tool integrations across automation and analytics stack, ensuring SLA compliance throughout the project lifecycle.
• Delivered the SaaS platform launch within scope, on time, and within the ₹20 lakh budget — coordinating across marketing, development, and analytics functions.

Digital Marketing Lead - GDKN Technology

(2022-03 - 2023-07)

Technology Firm · IT Services & Products. Designed and executed integrated digital marketing programmes — SEO, social, email, and lead generation — coordinating a cross-functional team of 8 across a ₹6 lakh annual budget. Applied Kanban-based delivery cycles and iterative campaign planning to align workstreams with OKRs, with regular resource planning reviews to maximise output within budget.

• Grew organic social audience by 45%, post reach by 60%, and organic search traffic by 30% through structured content strategy and targeted campaign execution.
• Tripled content output with no headcount increase by introducing AI content tools (ChatGPT, Copy.ai) — demonstrating effective resource planning under budget constraints.
• Reduced cost per click by 20% through AI-driven audience segmentation and precision targeting, optimising spend allocation across the ₹6 lakh programme budget.
• Maintained stakeholder alignment through weekly KPI reporting cadences and structured Kanban board reviews, building programme governance discipline.

Digital Marketing Lead - Jizentech Pvt. Ltd.

(2019-08 - 2022-02)

B2B Technology · 200+ Enterprise Clients. Oversaw a $200K annual paid media budget and a ₹11 lakh project delivery budget for a B2B technology company serving 200+ clients. Coordinated a 4-person delivery team using sprint-based campaign cycles and a structured product roadmap for the SEO and paid media workstreams, tracking all activity against defined KPIs and OKRs.

• Generated 400% growth in qualified leads and 35% organic traffic increase by architecting a phased SEO roadmap — planned and tracked as a formal project with defined milestones.
• Achieved 100,000+ app downloads in month one by directing a 4-person team through a structured go-to-market campaign, coordinating creative, media, and analytics to a hard launch date.
• Elevated site engagement by 40% through analytics-driven UX optimisation, translating user data into phased experience improvements tracked against KPIs.
• Managed 5+ concurrent campaign workstreams, applying priority-based resource planning to maintain quality and delivery timelines across all accounts.

Digital Marketing Executive - Wiseguy Consultancy Pvt. Ltd.

(2016-11 - 2019-03)

Marketing Agency · Multi-sector Clients. Delivered on-page SEO and digital marketing support across 8+ client portfolios within a ₹4 lakh annual project coordination budget. Contributed to requirement gathering, progress tracking against client KPIs, and delivery documentation — building foundational project coordination and stakeholder communication skills underpinning subsequent career progression.

• Secured top keyword rankings for multiple clients by resolving technical SEO issues and monitoring performance against visibility KPIs — sustaining results across 8+ concurrent accounts.
• Supported on-time delivery across concurrent client projects by managing requirement gathering, progress tracking, and status documentation aligned to agreed milestones.
• Collaborated in client meetings to clarify requirements and delivery timelines, contributing to stronger stakeholder satisfaction and repeat engagement across accounts.
• Built foundational PM competencies — scoping, risk flagging, reporting, and client communication — directly applicable to formal project management roles.

MBA - Marketing - Sant Gadge Baba Amravati University (2018 - 2020)

B.Com - Computer Based Applications - Sant Gadge Baba Amravati University (2010 - 2013)