Ashutosh Soni

Associate Product Manager with 3.6 years of experience in driving revenue growth and reducing churn across E-commerce and IT Services. Expertise in optimizing user journeys through AI-driven strategies, data-driven decision-making, and cross-functional leadership.

Associate Product Manager at FirstCry Middle East (2024-01 – 2026-06)

• AI Reviews & Recommendations: Leveraged LLMs to analyze user reviews and deliver personalized product recommendations, contributing to a 12% increase in AOV and a 10% boost in engagement.
• In-house AI Chatbot: Led the end-to-end development of a proprietary AI Chatbot to assist users during their shopping journey and improve conversion.
• Customer Care Automation: Successfully automated core segments of the customer care process using AI driven workflows to reduce manual overhead.
• Checkout Optimization: Revamped Cart UI and Checkout flow, reducing drop-offs by 30% and boosting revenue by 40%.
• User Authentication: Integrated Passkey login and "Midout Flow" to capture registration failures, improving login success rates by 50%+.
• Feature Ownership: Authored 50+ PRDs and for high-impact features (Loyalty Cash & Coupons). Created wireframes using claude design and figma
• Cross-functional Leadership: Led seasonal campaigns (Eid, Flash Sales) resulting in 25–30% order spikes through coordination with Tech and Design teams.
• AI-Driven Product Matching: Implemented AI-based recommendation logic to suggest the right Product to Users based on their historical data and behavioral patterns.
• Skill Creation: Used Claude AI to Create Skill for writing PRD which increased the accuracy and Efficiency for Specially writing the Functional and Non-Functional Requirement.
• User Stories and User Interviews: Conducted more than 100 user interviews to understand there pain point to deliver them exactly what they want.

Junior Associate - Business Intelligence at Celebal Technologies (2023-01 – 2023-12)

• Data Strategy: Developed Power BI reports for Aditya Birla Retail, leading to a 12% increase in sales.
• Requirement Engineering: Authored BRDs to align project goals with business needs and defined KPIs that improved performance by 15%.
• Quality Assurance: Conducted testing for 15+ reports to ensure data accuracy with a 90% satisfaction rate.
• Data Analysis: Analyzed the Data for the for Targeting the right user using SQL and Power Bi
• User Journey: Created Funnel to analyze the user drop off point and suggested corrections which helped in increasing the sale.

MBA in IT & Marketing – IPS College of Technical Education (2021 – 2023)

BCA in Computer Application – APEX Institute of Management and Science (2017 – 2020)