Marketing expert with 11 years of experience
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As a seasoned marketer with 14+ years of experience, I have achieved remarkable success in establishing and executing marketing campaigns, developing partnerships, and building communities in the industry. My ability to conceptualize and execute innovative campaigns that engage and captivate audiences has been demonstrated in my track record of success.
In my most recent position at FanClash, I spearheaded CSGO-focused product marketing campaigns that resulted in a collective organic reach of over 400K within 3 months. I pride myself on my ability to develop customized plans that identify mutually beneficial opportunities and collaborate with cross-functional teams to manage successful partnerships with India’s top tiered esports organizations Velocity Gaming, Revenant Esports, Orangutan, Reckoning Esports, and Hyderabad Hydras. Moreover, I established a new product called "Blitz Esports," where we organized competitive tournaments for CSGO players and fostered an esports community.
Additionally, my experience in product management at U2opia Mobile and BookMyShow has given me a holistic understanding of the gaming industry. At U2opia Mobile, I designed and developed the Esports tournament module within two months for Indosat, the biggest telecom provider in Indonesia. The product resulted in a significant increase in user engagement and retention.
As part of my role, I also managed marketing campaigns for the product, collaborating with the Indosat’s marketing team to drive user acquisition and engagement. With this experience, I have gained a deep understanding of the importance of creating user-centered products that cater to the specific needs of different clients and markets. At BookMyShow, I integrated both the platforms of BookMyShow and Gaming Monk to extend over 1000 tournaments to the BookMyShow universe within 5 months.
Furthermore, I partnered with Express Games and Zoink to extend gaming merchandise for the very first time on BookMyShow Fanhood, creating new business opportunities.
Prior to joining BookMyShow, I also held a marketing management role at FMCD brands like BenQ ZOWIE and ASUS ROG, where I gained valuable experience in social media marketing, brand store management, experiential marketing, product launches, and partnerships for gaming laptops, monitors and peripherals.
