Ashwin Jayakumar

Curious, outcome-driven product and growth professional with 1.5+ years' experience building scalable, user-centered solutions that drive adoption, engagement, and revenue, while empowering teams to deliver sustainable impact in rapidly evolving markets.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞, 𝐆𝐌𝐓 𝐚𝐭 𝐂𝐚𝐯𝐢𝐧 𝐈𝐧𝐟𝐨𝐭𝐞𝐜𝐡 𝐏𝐯𝐭. 𝐋𝐭𝐝. (𝐂𝐚𝐯𝐢𝐧𝐊𝐚𝐫𝐞) (2024-08 – 2025-05)

Spearheaded end-to-end development of a gamified, journey-based LMS, and led cross-functional Scrum teams with product strategy and roadmap optimization.

• Spearheaded end-to-end development of a gamified, journey-based LMS, unifying onboarding, content, resources, and assessments; strengthened differentiation via competitor benchmarking and rollout of 5 gamification mechanisms.
• Translated ideas into roadmaps and user stories with clear acceptance criteria, led cross-functional Scrum teams to align stakeholders, streamlined ceremonies to reduce sprint blockers by 25%, validated use cases via beta testing, and optimized LMS features to achieve a 50% reduction in training costs.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗮𝘁 𝗞𝗹𝗲𝗻𝘁𝘆 𝗦𝗼𝗳𝘁 𝗜𝗻𝗰. (2023-09 – 2024-02)

Drove data-backed CRO initiatives by analyzing website analytics, user behavior, and conversion funnels with focus on A/B testing and conversion optimization.

• Drove data-backed CRO initiatives by analyzing website analytics, user behavior, and conversion funnels; owned optimization of 200+ blogs across funnel stages (CTAs, lead forms, segmentation), and orchestrated A/B tests, conversion copy, and wireframes, resulting in a 20% increase in conversions.
• Executed SEO improvements for Klenty's Linkport Extension during a hackathon, driving a 14% conversion increase, and monitored KPIs across initiatives to generate actionable insights for continuous improvement and stakeholder decision-making.

𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗲𝗲 𝗮𝘁 𝗗𝗲𝗲𝗽𝘀𝗲𝗻𝘀𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗣𝘃𝘁. 𝗟𝘁𝗱. (2023-01 – 2023-03)

Streamlined end-to-end workflows across functions and resolved tracking issues to optimize conversion metrics.

• Streamlined end-to-end workflows across functions, driving a 10% increase in utilization and 15% improvement in throughput; resolved tracking issues to boost e-learning checkout conversion by 5% and led pre-launch brand and customer journey strategy for a Plug-and-Play website.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗿𝗻 𝗮𝘁 𝗚𝗲𝗲𝗸 𝗧𝗵𝗲𝗼𝗿𝘆 𝗣𝘃𝘁. 𝗟𝘁𝗱. (2022-06 – 2022-07)

Conducted market and competitor research and executed lead-generation campaigns contributing to product feature decisions.

• Conducted market and competitor research on 10 key players, contributing to three product feature decisions and a 15% lift in inbound leads; elevated brand presence through website copy, pitch decks, ad creatives, and a targeted two-week lead-generation campaign that closed one sale.

Master of Business Administration (MBA) in Marketing and Finance – University of Madras (2021 – 2023)