Ashwini Patil

Operations and E-commerce professional with experience in digital media operations, Finance, billing, invoicing, vendor coordination, audit support, reporting, and campaign execution. Skilled in procurement processes, budget tracking, documentation, and cross-functional coordination using tools such as MBA, Symphony, Coupa, Dmacq, Drona, and Amazon PI to support smooth operational workflows and business objectives.

Operations Executive - WPP Media – GroupM - Mumbai, India

(2018-04 - 2021-03)

Commercial Manager – Digital Operations & Finance - WPP Media – GroupM - Mumbai, India

(2021-04 - 2024-08)

E-commerce Operations executive - WPP Media – GroupM - Mumbai, India

(2024-08 - 2026-01)

Digital Operations & Finance - WPP Media – GroupM - Mumbai, India

(2018-04 - 2024-08)

• Managed estimates and release orders (ROs) for digital non-ecommerce campaigns across multiple digital advertising platforms.
• Coordinated scheduling, monitoring, and campaign execution through MBA and Symphony systems.
• Managed vendor coordination for billing closure, invoice creation, advance and post-collection payments.
• Led internal and client audits for TV, OTT, and digital payments while ensuring timely query resolution and 100% audit closure.
• Ensured contract compliance for HUL campaigns by coordinating documentation, legal approvals, and agreement tracking through DocuSign and Dmacq systems.

E-commerce Upskilling Program - GroupM - Mumbai, India

(2024-08 - 2024-12)

• Successfully completed internal e-commerce training focused on media strategy, digital commerce platforms, and brand operations.

E-commerce Operations Executive - WPP Media – GroupM - Mumbai, India

(2025-01 - 2026-01)

• Coordinated with clients, internal teams, and partners for smooth campaign execution and operational support.
• Prepared weekly JSR reports for client review meetings and performance discussions.
• Managed budgets and supported campaign optimization activities to improve ROI and meet KPIs.
• Used Drona and Amazon PI for budget tracking, performance analysis, and competitor benchmarking.

Digital Marketing - Digital Marketing - IIDE (2025)

Diploma - Advertising & Public Relations - Welingkar Institute of Management (2015)

Bachelor of Commerce - Commerce - University of Mumbai (2010)