Asif Shaikh

Results-driven Digital Marketing Executive with hands-on expertise in SEO, local search optimization, and performance marketing (Meta Ads). Proven ability to generate qualified leads through data-driven campaigns — achieving ₹52.96 CPL and 16 leads on a ₹847 budget. Skilled in GBP optimization, audience targeting, ad copywriting, and campaign analytics, with a strong foundation in converting digital visibility into real business outcomes.

Performance Marketing - Lead Generation Campaign - Shaba Tailoring Class - Kalyan, India

(2026-04 - 2026-05)

• Generated 16 qualified leads at a CPL of ₹52.96 on a total spend of only ₹847.37, delivering a highly cost-efficient result for a local business
• Reached 7,606 unique users with 12,600+ impressions, ensuring strong local brand awareness within a limited budget
• Acquired 15 new messaging contacts through WhatsApp/Messenger, building a direct lead pipeline for the client
• Crafted audience targeting strategy using interest-based and location-based parameters; wrote and tested ad creatives optimized for lead volume
• Monitored campaign KPIs (CTR, CPL, Reach, Impressions, Leads) daily and adjusted targeting to improve performance

Local SEO - Google Business Profile Optimization - Shaba Tailoring Class - Kalyan, India

(2025-01 - 2026-12)

• Achieved 1,793+ organic views and 454 high-intent customer interactions through strategic local SEO and profile optimization
• Generated 49 direct calls and 334 direction requests, driving consistent offline conversions from online search
• Implemented location-based keyword strategy, optimized business categories, photos, Q&A, and review management
• Consistently managed high-volume lead flow of 150–200 actions/day at peak performance

SEO Optimization Project - Shaba Tailoring Class

On-Page, Off-Page, and Technical SEO optimization project.

• Conducted in-depth keyword research and search intent analysis to identify high-opportunity target terms
• Optimized meta tags, headings, URL structures, internal linking, and on-page content for search engine visibility
• Executed off-page SEO including quality link building and citation building strategies

Post Graduation - Digital Marketing - Amquest (2025-08)

Bachelor of Commerce - Commerce - Yashwantrao Chavan Maharashtra Open University (2022-05)