Asmita Ranjan

B2B Marketing and GTM professional with 8+ years of experience across consulting, technology and analytics, supporting global enterprise accounts in North America, Europe, APAC and EMEA. Skilled in GTM strategy, account-based marketing, field marketing, market and competitive intelligence, content and thought leadership, enterprise events, sales enablement, campaign analytics and marketing automation. Proven partner to Sales and senior stakeholders, turning market and customer insights into growth programs, pipeline momentum and executive-ready deliverables.

Senior Analyst, Client Account Management - Deloitte USI

(2023-01 - 2025-09)

• Supported GTM and strategic growth initiatives for four global Life Sciences and Healthcare accounts at a time, partnering with account leadership and cross-functional teams on account strategy.
• Conducted market, customer and competitive research, turning industry trends and buying patterns into actionable insights and growth opportunities.
• Analyzed pipeline, account and customer data to assess performance and improve visibility into commercial priorities; partnered with Sales on demand-generation and growth initiatives.
• Owned QBR decks and developed executive presentations, strategic reports, proposals and business narratives; mapped senior stakeholders to strengthen account development plans.
• Established account governance through KPI tracking, performance reviews and executive briefings; streamlined CRM workflows, campaign tracking and reporting across Marketing, Sales, Technology and Operations.
• Used GenAI and internal research tools to speed up research and improve deliverable quality; mentored junior team members.

Executive, Content Strategy - dunnhumby

(2021-10 - 2022-12)

• Developed regional market and content strategies across APAC and EMEA, aligned with business priorities, customer needs and Sales objectives.
• Converted market and audience research into thought leadership, strategic communications and executive-ready content; partnered with Sales, Marketing and Product on GTM initiatives supporting demand generation and pipeline.
• Managed regional webinars, executive roundtables and integrated campaigns; tracked performance and recommended optimizations using marketing automation and digital analytics.
• Developed customer success stories, proposals and knowledge assets to support business development.

Senior Executive, Account Based Marketing - Infogain India Pvt. Ltd. - Noida

(2018-11 - 2021-10)

• Led GTM and ABM initiatives for 16 strategic accounts across North America and Europe, aligning programs with account priorities and revenue objectives; partnered with Sales on pipeline-focused growth programs.
• Built sales enablement assets, executive presentations, proposals, QBR decks and customer-facing collateral, including six thought-leadership pieces each year.
• Conducted market, industry and competitive analysis to identify account-level opportunities and inform growth strategy.
• Led end-to-end B2B technology events and sponsorships for enterprise clients including HPE, Guidewire, NetApp and Mitchell International, covering vendors, logistics, collateral and post-event follow-up.
• Executed three webinars per quarter and three roundtables a year across geographies, coordinating Sales, Creative, Digital and Content teams.
• Used HubSpot, Salesforce and campaign analytics to track performance and lead quality; created personalized account experiences and microsites.

Master of Business - Finance and Marketing - Sydney Business School, University of Wollongong (2015 - 2017)

Bachelor of Commerce (Honours) - Delhi University (2009 - 2014)