Astha Sheel
Communication Specialist & Independent Consultant
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About
Media professional with over 11 years of experience in the dynamic marketing and communications industry, with a focused and grounded understanding of producing creative yet precise programming for a visible and lasting impact
Experience
E X P E R I E N C E
DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING
INDIA NARRATIVE | NOV ’20 to DEC ‘22
Social media outreach, collaborations, social strategy & analysis, search engine optimisation, content planning & execution on all key social media platforms including YouTube
DEVELOPMENT COMMUNICATION EXPERT DOORDARSHAN, PRASAR BHARATI | SEP ’13 to JUNE ’20
Revenue generation through innovative programming, end-to-end program production, driving the outreach, partnerships, media planning, digital & social media marketing & event planning for media campaigns of Government of India Ministries, Depts. PSUs & NGOs
COMMUNICATION SPECIALIST
CHILD CARE & WELFARE FOUNDATION | JUL ‘12- AUG ’13
Leading PR & communications, fundraising, brand collaborations & event management for NGO’s charity events
CONTENT WRITER
HIMALAYAN EXPLORERS CLUB | NOV ‘11- MAY ’12
Travel Journalism: Content writing, development & management for online promotion
FREELANCE | 2011-2013
Content Writer | India Today
Anchor | DD News
Announcer & Reporter | All India Radio
Education
B.A (Hons.) Journalism
2011 | University of Delhi
M.A Public Administration
2013 | Jamia Milia Islamia
Bachelor of Education
2014 | Kurukshetra University
