Aswini Behera
AI Automation Specialist | Startup Founder | Product Builder
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About
Startup Founder and AI Automation Specialist with 3+ years of hands-on experience building digital products, n8n workflow systems, and AI-powered solutions. Founded and led Innovexplus Pvt. Ltd. as Director, launched MoFresh (quick commerce), and shipped client websites generating ₹45K+ in freelance revenue within 90 days.
Skilled in product requirement documentation, AI agent orchestration, prompt engineering (PET Framework), and corporate AI training delivery. Seeking full-time, freelance, or consulting roles in Mumbai, Bangalore, or any metro city.
Experience
Founder & Director - Innovexplus Private Limited - Balangir, Odisha
(2023-01 - 2026-01)
Founded and led a multi-venture startup company with focus on digital services, quick commerce, and AI-powered product development.
- Launched MoFresh (mofresh.shop) — a WhatsApp-based quick commerce vegetable delivery service covering 5km radius in Balangir with eco-friendly marketing strategy.
- Led digital transformation for Ambika Handloom — modernized a traditional Sambalpuri handloom business through digital cataloging, online marketing, and brand positioning.
- Developed brand identity and marketing strategy for ROUSE, a premium denim label including photoshoot direction and positioning.
- Managed corporate governance, business operations, and multi-founder stakeholder coordination.
AI Automation Specialist & Freelance Developer - Self-Employed / Agency - Remote
(2022-01)
- Built and delivered client websites generating ₹45,000+ in revenue within 90 days through freelance web development.
- Designed and deployed n8n automation workflows integrating CRMs, email systems, APIs, and AI services for business process optimization.
- Developed the proprietary PET (Prompt Engineering Technique) framework for consistent, high-quality AI outputs across client projects.
- Delivered corporate AI training sessions on ChatGPT, Claude, Midjourney, and workflow automation tools.
- Executed cold outreach campaigns and AI-powered lead generation systems for client acquisition.
Customer Service Executive – EV Segment - Mahindra & Mahindra Finance - India
(2025-02 - 2025-06)
- Facilitated financing solutions for EV models (BE.06 & XUV e9), engaging prospective buyers and improving loan conversion rates.
- Conducted customer feedback analysis to support market research and product positioning for Mahindra's EV segment.
- Served as strategic liaison between dealership operations and customer acquisition pipeline.
Sales & Marketing Manager / Finance Intern - Blue Lagoon Residency & Mahanadi Coalfields Ltd. - India
(2023-05 - 2023-07)
- Designed referral programs and event-based promotions, boosting monthly booking conversions by 15% at Blue Lagoon.
- Conducted budget utilization analysis and compliance reporting at MCL's General Manager's Office.
Education
MBA - Gangadhar Meher University (2022-01 - 2024-01)
B.Com - Sambalpur University (2019-01 - 2022-01)
