Atharv Joshi

Results-driven Digital Marketing Executive with over 3 years of experience in enhancing brand visibility and driving online engagement. Proven track record in SEO, SEM, and social media management, with a focus on improving keyword rankings, organic traffic, and ROI through data-backed strategies and conversion optimization.

Digital Marketing Executive at Parkhya Solutions Private Limited (2025-03 – Present)

• Lead SEO and paid advertising initiatives for multiple diverse client projects.
• Significantly improved keyword rankings, organic traffic, and lead quality.
• Develop comprehensive content strategies and monthly social media plans.
• Analyze user behavior and optimize websites to maximize conversion rates.
• Prepare and present monthly marketing reports with actionable insights for clients.
• Implemented GEO (Generative Engine Optimization) strategies to enhance visibility in AI-powered search engines.
• Developed and executed AI-driven SEO strategies to improve organic rankings

Digital Marketing Executive at Carina Softlabs Private Limited (2024-04 – 2025-03)

• Managed end-to-end SEO, SEM, and social media campaigns to drive traffic and leads.
• Performed deep keyword research and backlink strategies to enhance search engine rankings.
• Optimized Google and Meta ads, improving Click-Through Rate (CTR) and Cost Per Lead (CPL).
• Coordinated with creative teams for website updates via WordPress and visual assets.
• Tracked performance metrics using Google Analytics and Search Console.

SEO Executive at Aj Digital Solutions Inc. (2022-12 – 2024-03)

• Executed targeted SEO strategies that resulted in measurable increases in website visibility.
• Managed 5+ client projects across various industries, maintaining high retention rates.
• Increase Traffic, Impressions and Average positions of the website.
• Optimized on-site content and backlink profiles to improve domain authority.

Bachelor of Commerce in B.Com – Devi Ahilya Vishwavidyalaya (2018 – 2021)

Secondary School Certificate in CBSE – Springs Valley Public School (2017 – 2018)