Atharva Bagul

Creative strategist and IP architect with a record of building formats that scale. Conceived original content IPs now running on a 2M+ subscriber YouTube channel; drove 3x Instagram growth (30K to 100K+) for an independent creator. Scouted 12 artists, of whom 10 built significant careers (83% accuracy).

Co-founded two zero-ad-spend ventures generating 850+ live attendees and Rs.2.9L+ revenue across 17+ shows, with zero paid media. Specialise in finding the one human truth a brand avoids and turning it into content that earns attention.

Content Strategist at lakshit.jannii - YouTube Shorts (2023-01 – Present)

• Conceived and launched 3 original content IPs (69 Foods, Girl vs Boy, 1rs Rental Boyfriend), each engineered as a repeatable format engine; directed full creative pipeline across IP design, scripting, and format strategy, contributing to channel scaling to 2M+ subscribers
• Engineered formats on cultural tension and cognitive dissonance, making shareability a structural outcome; no format produced as a one-off

Content Strategist at Vyom25 - Instagram (2023-01 – Present)

• Architected Dank Nani as a character-based IP from zero, with full creative direction across format design, scripting, and strategy; drove 3x growth from 30K to 100K+ followers

Founder at Inayat e Mehfil (2021-08 – 2023-05)

• Founded a zero-budget independent live music platform; scaled to 850+ cumulative attendees across 17 shows with zero paid media, demand built entirely through community and content
• Built and nurtured a creator community of 20+ independent artists; scouted 12 artists, of whom 10 built significant careers (83% breakout accuracy); managed full lifecycle from talent identification to performance-day execution
• Generated Rs.2.9L+ in revenue as sole sales function via a Reels-first content strategy that converted community engagement into ticket sales; activated 100K+ combined artist reach as a distribution channel

Co-Founder at TravelNaad (2021-10 – 2022-08)

• Co-founded a trekking brand; scaled to 2,000+ customers across 30+ camps and treks in Maharashtra within 10 months with zero paid media
• Cultivated a loyal repeat-buyer community through referral loops, word-of-mouth mechanics, and college partnerships with 10+ institutions; achieved full capacity at every single event
• Embedded brand identity in sustainability by co-leading waste collection drives with 10+ college CSR initiatives, generating organic PR and differentiating in a commoditised category

Business Development and Marketing Intern at Antony Waste Management (2025-04 – 2025-05)

• Conceptualised and pitched a six-part flagship brand documentary securing C-suite buy-in; defined narrative strategy to strengthen brand recall with B2G decision-makers and government commissioners
• Architected a LinkedIn content strategy anchored in ESG case studies and thought leadership, lifting SEO visibility and deepening engagement with civic stakeholders

Customer Relationship Intern at CSB Real Estate Consultancy (2023-11 – 2024-05)

• Standardised client communication across update templates, brochures, and handover documents; coordinated walkthroughs across 15+ residential projects bridging sales, design, and site execution teams

MBA in Marketing Specialisation – IIM Shillong (2024-01 – 2026-01)

BBA (Hons) in Marketing – S K Somaiya College, Mumbai (2020-01 – 2023-01)

Class XII – R A Podar (2020-01)