Currently workingwith Acceline Digitalas an Optimization Manager with over all 4.7 years of experience in digital advertising. Worked on various SSP platforms with knowledge of campaign execution, creative trafficking,and optimization.
Experience
Worked on leading Programmatic ad platform (DSPs) such as The Trade Desk and manage client budgets using these Programmatic platforms.
Tendered ad inventory forecasts, specifications to address specified RFPs.
Analyze campaign performance and make strategic investment and tactical media optimizations.
Provide clients with programmatic media recommendations and optimization strategies that align with objectives
Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's.
Traffic all creatives into platform and set up campaigns prior to launch date.
Booked ad campaigns utilizing GAM/DFP, Xandr, Trade Desk and DV360.
Daily Management includes Inventory forecasting, Trafficking, Optimizations, Screenshots, and pulling reports of campaigns on regular basis to meet the client performance goals.
Managed CPM, CPC, CPCV and CPE campaigns to deliver the contracted goal with performance.
Task done in TTD - inventory forecasts, uploading creative, setting up campaign and monitoring the pacing and performance. Optimizing campaign to meet the client goals.
Xandr - setting up programmatic campaign and sharing deal ID and generating creative tags using Tag builder. Checking available sites in Xandr.
DV360 – setting up campaign and optimizing campaign to meet the client goals.
GAM/DFP – setting up campaign and optimizing campaign to meet the client goals.
Education
Bachelor’s Degree in Mechanical Engineering (B.E) - 2016
