Atreyee Mazumder

Brand marketing leader with 10+ years building and scaling campaigns across FMCG, healthcare, fintech, and D2C footwear. Known for turning fragmented marketing functions (catalogue, social, performance, influencer, PR) into a single coherent brand engine — most recently rebuilding Yoho Footwear's marketplace listing and social strategy from the ground up while leading a 6-person team. Comfortable owning a brand end-to-end: strategy, creative direction, moodboard and campaign visualisation, paid media, and on-ground execution.

Lead – Brand Marketing & Catalogue - Yoho Footwear - Delhi

(2025-08)

• Rebuilt product listing content and imagery across marketplaces and the D2C site — accurate information paired with high-quality visuals helped drive 2x growth in listing performance
• Generated ₹3.5L+ in on-ground event sales across two activations in 3 months (Cognizant Delhi Marathon: ₹2.5L, Comic Con Pune: ₹1L) through stall placement, upselling, and cross-selling
• Manage influencer agency partnerships and campaign KPIs; delivered 3x ROAS on a brand-awareness-driven sports campaign
• Own creative briefing and delivery timelines across social, performance, and website workstreams
• Lead a 6-person catalogue and social team spanning sourcing, growth, and leadership stakeholders to keep listings accurate across all marketplace platforms

Brand Marketing Lead — Independent Consulting - Alive Wellness Clinic - Delhi

(2025-02 - 2025-06)

Took on a fixed-term consulting engagement between full-time roles to lead brand and e-commerce strategy for a healthcare client.

• Built branding collateral and communications for the institute and its e-commerce vertical
• Led performance marketing strategy and website/social improvements
• Owned PR, events, and brand-partnership pipeline to expand visibility

Assistant Brand Marketing Manager - TATA 1mg - Gurgaon

(2023-04 - 2024-11)

• Owned end-to-end social media marketing across all brand platforms, growing the follower base from 24K to 51K+ (2x) in 17 months
• Shifted creative direction from heavy, education-led posts to engaging, byte-sized content — set new creative strategy for campaigns and internal marketing initiatives across the brand calendar
• Played a lead role in planning and analysing influencer marketing campaigns in collaboration with agencies, working closely with category leads to set monthly themes
• Conceived and launched Tata 1mg's first in-house doctor-hosted podcast — a first-of-its-kind format sourcing health information directly from doctors; drove 50K+ views across 3 episodes via email, push notifications, and social shares
• Produced a video that hit 1.5Mn+ views — the highest-performing video on the brand's channels to date
• Led 'Bharose Ka Badge' and 'Trust What You See' campaigns across social, offline, and digital; produced the Raksha Bandhan brand film 'One Knot for Health' as an influencer-led activation — 5-7 influencers converted 15+ lab-test bookings, a strong return given the lean influencer count

Creative Strategist - InMobi - Bengaluru

(2022-10 - 2023-02)

• Built brand strategy for Indian and Indonesian markets grounded in regional consumer insight
• Provided copywriting and creative direction across multi-channel campaigns, helping a leading e-commerce client re-accelerate growth after a slow year — contributing $5Mn+ in business

Social Media & Creative Manager - ClearTax - Bengaluru

(2020-07 - 2022-10)

• Led social media strategy and execution with design and digital marketing teams across the brand's product suite
• Drove content and campaign execution through ClearTax's first year of ITR monetisation, helping the brand generate ₹1Cr+ in business within that first year

Account Strategist - Saatchi & Saatchi | Langoor - Bengaluru

(2017-02 - 2020-06)

• Built integrated marketing strategy across channels for multiple client accounts, partnering with sales on go-to-market execution
• Took iD Fresh Foods (FMCG) from 0 to 1 on social, building brand presence from the ground up through social strategy, influencer activations, and offline events
• Ran social campaigns with rigorous post-campaign analysis, improving CTR, engagement, and Website Visits

Social Media Specialist - WATConsult | Autumn Grey Group - Mumbai

(2015-04 - 2017-05)

• Partnered with business development on monthly planning across multiple brand accounts
• Produced post-campaign reports and insights that shaped ongoing brand strategy

PR Consultant — Intern - Brand Comm | Eastern Railways - Kolkata

(2014 - 2015)

• Collaborated with publication houses and PR firms to place relevant brand news
• Tracked and analysed post-publication buzz across stakeholders

Diploma - Digital Marketing - Mudra Institute of Communications (2019 - 2020)

BSc - Media Science - NSHM Institute of Management & Technology (2012 - 2015)