Paid Media Team Manager
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Self-starter.
My core strengths are in spotting opportunities, develop and manage the top performing teams. I help clients to get their messages out clearly,
concisely and accurately and engage their target audiences.
Sr. Digital
Mar 2021 – Present
Working as Sr. Media Activation Manager for EssenceMediacom, Singapore.
Product: YouTube Music & YouTube Premium (Jan 2023 - Present)
Represent YouTube APAC DR as the SEM Lead / POC to both internal
(cross-regions) and external stakeholders.
Spearheaded key launches in APAC to drive growth for YouTube, i.e. YouTube
Shorts and YouTube Lite.
Drive key deep-dives and initiatives that resulted in measurable impact on performance, Conduct regular SEM training for fellow SEM specialists.
Product: Google Cloud (GCP) and Google Workspace (GWS) (May 2021 - Dec 2022)
Represent Google Cloud (GCP) and Google Workspace (GWS) APAC DR as the
SEM Lead / POC to both internal (cross-regions) and external stakeholders.
worked closely with KR and IN teams.
Drive key deep-dives and initiatives that resulted in measurable impact on performance, e.g. a RSA deep-dive project that increased ad strength by 91%
QoQ, and incrementality studies to measure actual value of paid advertising.
Working with Media Planning team to accomodate best possible markets and tactics.
Bachelor of Engineering (I.T.)
2000 - 2004, Jaipur
