Creative Strategist at Lost and Hungry Studios (2024-12 – Present)
- Content Strategy & Planning: Designed content strategies for brands like Borosil, Zepto, Tata Sampann, Soulfull, Bastian, and Gallops, ensuring engagement-driven storytelling.
- High-Performing Social Media Content: Developed a three-month content plan for Borosil, with reels consistently hitting 50K to 1M+ views, boosting brand visibility.
- Brand Launches & Pitch Decks: Created pitch decks for new brands such as FLYP Coffee, Not a Biryani, and Clear Water, aligning their visual and content strategies with market trends.
- Aggregator & E-commerce Optimization: Led the revamp of Zepto Café's digital presence, crafting PPM decks and aggregator-friendly content to enhance brand perception.
- Creative Direction & Styling: Worked on food styling and visually-driven shoots for leading F&B brands, ensuring premium, appetizing visuals.
- Multi-Platform Content Creation: Spearheaded recipe-driven video shoots and photography, making the products visually appealing for both ads and organic social media content.
Mosiac Wellness (Man Matters, Little Joys, Be Bodywise) (2022-11 – 2024-11)
- Managed cross-functional collaboration with designers to strategize and develop product content, reducing project timelines by 12% within a year and ensuring product launches were completed on schedule.
- Led communications with teams and stakeholders, effectively managing updates, changes, and new launches, resulting in unanimous approval across all projects.
- Spearheaded website content enhancements, aligning content with each brand's language, leading to increased buyer familiarity and stronger brand engagement.
- Led daily deliverable management across four brands (Man Matters, Be Bodywise, Little Joys, and Root Labs), driving a 2x increase in efficiency and output.
- Oversaw collaboration with stakeholders to upscale UI/UX content and product carousels, ensuring design updates were both practical and visually aligned with each brand's identity.
- Directed content creation and social media strategy for Little Joys UAE during its launch phase, coordinating with influencers to conceptualize and script reels, resulting in a 17% increase in purchases.
- Led the conceptualization and execution of skincare reels for Trends Be Bodywise, serving as the face of the brand's content and achieving a 25% Add-to-Cart rate for new product launches.
- Led festive campaigns for Little Joys, overseeing the entire process from packaging design to website execution. Conceptualized the design, content, and product selection strategy, resulting in the successful sale of over 4,000 packages.
- Revamped website visuals and content with a customer-centric approach, incorporating more in-depth information and highlighting insights from surveys. This redesign led to an 18% increase in sales for our top-selling products.
Rhombus Films (2021-06 – 2022-08)
- Played a key role in collaborating with esteemed directors to develop impactful films highlighting government schemes, leading storyboard creation and direction.
- Scouted optimal locations to enhance visual storytelling and improve the overall impact of the films.
- Scripted engaging youth campaign films, ensuring relatable and compelling content to maximize audience reach and engagement.
- Conducted on-ground interviews with locals to capture authentic narratives, adding credibility and emotional depth to the films.
- Led post-production efforts, ensuring projects focused on government scheme beneficiaries were delivered on time and met all expectations.
- Collaborated with government officials, cinematographers, directors, and editors, reducing the project delivery timeline by 20% (from 25 to 20 days) through efficient communication and coordination.
- Oversaw quality control, ensuring all projects adhered to specifications and maintained high standards.
- Streamlined workflow processes, improving overall efficiency and boosting team productivity.
