Avik Pan

Category Management professional with 6+ years of experience across Quick Commerce and E-commerce. Currently managing end-to-end brand relationships and Category P&L; at Swiggy Instamart, with expertise in commercial negotiations, assortment planning, pricing, promotions, inventory health, demand planning and data-driven category growth. Proven track record in marketplace/vendor management, team leadership and large-scale campaign execution at Flipkart.

Assistant Category Manager at SWIGGY INSTAMART (2026-02 – Present)

• Own end-to-end category P&L; with focus on revenue growth, gross margin, inventory productivity and profitability.
• Manage strategic brands end-to-end across commercial negotiations, assortment, pricing, promotions, availability and business planning.
• Build and execute Joint Business Plans (JBPs) with brands to unlock topline, margin and assortment opportunities.
• Drive category growth through events, seasonal campaigns, new launches and customer-led assortment expansion.
• Optimize pricing, trade spends and promotional investments to balance conversion, competitiveness and profitability.
• Analyze Sales, GMV, Orders, AOV, Margin, OSA, Fill Rate, Inventory Days and Sell-through to identify growth levers.
• Partner with Supply Chain, Demand Planning, Finance, Marketing and Operations teams to improve availability and execution.
• Track competitor pricing, assortment and promotions across Quick Commerce platforms and convert insights into actions.

Team Leader – Vendor Consultant at FLIPKART INTERNET PVT. LTD. (2024-02 – 2026-01)

• Managed Beauty & Personal Care portfolio and strategic brand relationships on Flipkart Marketplace.
• Led a team of 8, setting performance priorities, tracking KPIs and driving timely execution.
• Planned promotional calendars and major events including Big Billion Day to accelerate sales and visibility.
• Worked with brands and senior stakeholders on growth plans covering assortment, pricing, inventory and promotions.

Senior Business Development Executive at FLIPKART INTERNET PVT. LTD. (2021-09 – 2024-01)

• Managed top business sellers across Lifestyle, Grooming, Makeup & Fragrance, Mobile Accessories and Footwear.
• Improved seller growth through assortment expansion, competitive pricing, inventory availability and event participation.
• Onboarded sellers to Fulfilment by Flipkart (FBF) and increased Product Listing Ads (PLA) adoption.
• Consulted brand owners on strategic plans to generate incremental revenue and improve marketplace penetration.

Account Manager at AIRTEL BUSINESS (2020-03 – 2021-08)

• Managed B2B accounts for Lease Line, PRI and Corporate SIM solutions; drove new business and monthly revenue targets.

Assistant Manager at CEASEFIRE INDUSTRIES PVT. LTD. (2019-01 – 2020-02)

• Managed B2B sales, lead generation, new business development and account relationships for fire-safety and security solutions.

MBA in Marketing – University of Mysore (2016 – 2018)

PGPBM in Retail Management (2017)

Bachelor of Science – Vidyasagar University (2013 – 2016)