Ayesha Das

Collaborated with digital marketing and visual merchandising teams to refresh web-banner content and in-store digital screens, ensuring consistent brand messaging across channels. Hand on experience in retail marketing strategy, brand-campaign implementation, cross-department co-ordination and customer behavior analysis

Marketing - Shoppers stop City Center - Guwahati

(2025-01)

• Collaborated with digital marketing and visual merchandising teams to refresh web-banner content and in-store digital screens, ensuring consistent brand messaging across channels.
• Hand on experience in retail marketing strategy, brand-campaign implementation, cross-department co-ordination and customer behavior analysis

Human Resources - North Eastern Electric Power Corporation (NEEPCO) - Guwahati

(2025-01)

• Evaluated patterns of absenteesim across departments and suggested corrective HR measures.
• Assessed the impact of Absenteeism on productivity, team performance, and operational efficiency.

Central Institute of Psychiatry - Jharkhand

(2022-01 - 2022-12)

• Assisted psychiatrists in case history collection and mental status examination of patients.
• Conducted recreational and therapeutic activities for patients in rehabilitation units.
• Gained exposure to psychiatric disorders such as, schizophrenia, mood disorders, substance use disorders, and personality disorders.

AMAR PRAYAS GOSTHI (NGO) - Guwahati

(2021-01 - 2022-12)

• Assisted in the supported community outreached programmes for women and children in under-privileged area of Guwahati.
• Contributed a project outcome to helped implement a women- empowerment sensitization drive across three local communities, resulting in increasing in volunteer participation.

YASASHI FOUNDATION (NGO) - Guwahati

(2021-01 - 2021-12)

• Assisted in classroom activities for the children helping with literacy and numeracy skills development.
• Developed supplementary learning materials (worksheet, interactive games) that increased student engagement.

Master of Business Administration - Human Resources and Marketing - North-East Regional Institution of Management, NERIM (2024-01 - 2026-12)

Master of Social Work - Psychiatry - North-East Regional Institution of Management, NERIM (2020-01 - 2023-12)

Bachelors of Arts - Assam Brilliant Academy (2017-01 - 2020-12)

Higher Secondary - Arts - Dronacharya Academy (2015-01 - 2015-12)

Matriculation - Gopinath Bordoloi Memorial High School (2013-01 - 2013-12)