Communication Specialist at Yotta Data Services (Hiranandani Group) (2025-07 – 2025-11)
- Owned corporate narrative control and product positioning for Yotta's AI and cloud ecosystem (Shakti Cloud, Yntraa Cloud, Dhristicam, Urja, and more), actively developing the messaging architecture to elevate enterprise brand authority and expand Share of Voice (SOV).
- Spearheaded Go-To-Market (GTM) communications and co-branded marketing initiatives for strategic global partnerships, including NVIDIA and Microsoft Azure, managing agency execution and cross-functional stakeholder alignment.
- Directed the corporate communications lifecycle by developing high-stakes sales enablement collateral, executive pitch decks, and technical product content, utilizing Gen-AI workflows to dramatically accelerate production cycles.
- Managed PR agencies to execute comprehensive media strategies, narrative development, and spokesperson readiness programs, driving positive market perception.
- Orchestrated end-to-end event communications for major industry forums (AI Summit, GSPAI, Assocham), designing booth experiences and executing multi-channel pre-event campaigns to maximize product visibility.
Growth Strategist at AnnaShana Brand Consulting (2022-04 – 2025-06)
Consolidated strategic consulting block driving Socials, GTM, growth and more across EdTech, B2B SaaS, and early-stage ventures.
- FitEduCoach (EdTech): Engineered a product-led growth (PLG) funnel and managed international Meta Ads campaigns, achieving 3X ROAS and driving a 60% increase in course enrollments. Implemented advanced GA4 tracking architecture, increasing qualified leads by 15% QoQ.
- Markss Infotech (B2B Enterprise): Led Account-Based Marketing (ABM) efforts and category design for enterprise solutions (RFID, IoT), achieving 2X growth in brand visibility. Owned offline GTM event marketing across flagship industry events to build enterprise deal pipelines.
- NextGen Pathshala: Designed social media architectures that delivered a consistent 15% quarter-over-quarter growth.
- Laundromania & Junior Billionaire: Executed robust influencer-led campaigns and established early-stage content management and brand architectures.
- Khana Khazana: Engineered end-to-end YouTube content strategy.
Senior Marketing Executive at EduBridge India (2021-03 – 2022-09)
- Assisted the launch of paid social campaigns and HubSpot-based lead nurturing workflows, resulting in a landmark 35% YoY growth in online enrollments.
- Co-led 'Skills Factor', India's largest virtual skills marathon, managing digital operations and influencer collaborations that attracted 10,000+ registrations.
- Executed integrated campaigns across paid media, email, and events, effectively reducing CAC while increasing website traffic by 40% and lead-to-enrollment conversion rates by 15%.
Ongoing Advisory Projects / Venture Incubation at Analytics of India & Arki Ayurveda LLP (2025-11 – Present)
- SHEIN (Calvin Harris India Tour '26): Spearheaded influencer acquisition for the "SHEINVERSE" cultural takeover across three metropolitan cities. Onboarded high-tier creators to drive a real-time "content and commerce" engine.
- Strategic Career Break: Currently incubating a modern Ayurveda wellness brand, architecting the GTM strategy, and establishing Analytics of India to drive data-journalism narratives. (Note: Placed strategically here to show continued momentum without diluting enterprise experience).
