Senior Manager & Team Leader - Nextag Media - Noida
(2023-12)
- Manage iGaming and online casino campaigns (CPA, CPL, CPC, CPD).
- Deliver top-performing casino campaigns (e.g., Davegas, Paripesa, Megapari, Leonbet) through PPC affiliate.
- Maintained advertiser & publisher relationships in the iGaming vertical
- Ensured finance team handled timely validation and payments for gambling partners.
- Manage reporting of affiliate team
- Awarded "Top Performer Employee"
Senior Manager - Digital Avenue - Noida
(2022-12 - 2023-12)
- Grew casino campaign revenue through CPI, CPL, CPD models
- On boarded advertisers of online gambling & Fantasy gaming (KhelRaja, SportsBuzz, 888starz, betwinner).
- Monitored campaign KPIs, retention, and ROI
- Lead in growing Igaming/IN business
- Closely work on Validation, Payment of advertiser & publisher
- Oversaw daily delivery of gambling ads with team of 4 members
Senior Affiliate Manager - Plabs Ventures (Mesotap) - Gurgaon
(2021-06 - 2022-12)
- Maintain accuracy & timely updates of deliverable volumes/RO
- Worked with team (Demand/Supply) to grow overall business
- In charge of whole Validations & Payment to release source Payment according to terms.
- Manage accurate forecasts of the campaigns,
- Identify target audience and support delivery,.
Senior Affiliate Manager - Adcent Media - Gurgaon
(2020-08 - 2021-03)
- Arrange right inventory and regular optimization to meet brand goals.
- Track and eliminate any kind of fraudulent activity
- Daily monitoring of targets and overall run-rates of the ongoing campaigns.
- Interact with publishers through Skype /email/phone to maintain a good business relationship.
- Optimize CPL campaign delivery, analyze performance
Senior Affiliate Manager - Affligent Pvt. Ltd. - Noida
(2018-05 - 2020-07)
- Campaign setup on tracking panel (Data Math),
- Interact with Advertiser & Publisher on regular basis and build good relationship
- Analyze the campaign reports on weekly basis and work towards optimizing the campaign
- Closely monitoring on Margin, Traffic optimization, hourly check
Business Development Executive - Cost2Action - Noida
(2017-08 - 2018-05)
- Work with CPI network & agency & try to maximize results at monthly basis
- Prepare monthly validation report & generate invoice accordingly.
- Follow-up on Validation & Payment
- Recruit new advertiser
- Manage team of 5 people
Business Development Executive - Digital Web Media - Noida
(2016-07 - 2017-08)
- Identify new Advertisers & on-board them.
- Maintain good relationships with the Client
- Lead a team
- Campaign analysis - Coordinating with team for marketingcampaigns – CPL
