Ayushi .

Product Designer with 3.5+ years of experience designing enterprise and B2B software products across complex workflows and multi-persona user journeys. Skilled at collaborating with cross-functional teams to solve ambiguous product challenges, leveraging research, analytics, and iterative experimentation to improve user outcomes. Comfortable working with AI-assisted design and prototyping tools to accelerate workflows and rapidly bring ideas to life.

Experienced in translating business goals and user needs into scalable product experiences from concept through launch.

Product Designer at The Bigword (2025-03 – Present)

• Led end-to-end design of multi-persona product experiences across three interconnected user portals, optimizing user journeys and task completion workflows for enterprise customers and operational teams.
• Partnered with product managers and engineers to evaluate competing user and business needs, facilitating design decisions and effectively communicating design rationale to stakeholders to improve delivery efficiency and reduce review cycles by 30%.
• Reduced engineering handoff ambiguity by 25%, as measured through sprint feedback, by working iteratively with agile engineering teams to validate feasibility and ensure visual language and interaction patterns aligned with the design system.

UI/UX Designer at Datart Infotech (2023-04 – 2025-02)

• Improved project delivery efficiency by 30% across multiple concurrent client engagements by introducing Agile-based design sprint workflows using Figma and Miro.
• Delivered responsive product experiences across 10+ client initiatives, using research insights, storyboards, and high-fidelity prototypes to improve usability and engagement.
• Accelerated design turnaround time by 20% through creation of reusable UI patterns and standardized design workflows across parallel projects.

Associate UI/UX Designer at Factorshub Solutions Pvt. Ltd. (2022-10 – 2023-01)

• Delivered sprint-ready feature designs within 100% of planned release timelines by collaborating directly with the CTO and engineering team throughout Agile development cycles.
• Identified UX drop-off points through workflow audits and redesigned onboarding and verification experiences for enhanced usability.
• Redesigned candidate verification workflows for FactSeal, a background screening mobile application, during a 3-month product redesign engagement.

B.Tech in Computer Science & Engineering – VelTech Rangarajan Dr. Sagunthala R&D Institute (2018 – 2022)