Ayushi Singh

Revenue Operations professional with 5+ years of B2B SaaS experience specializing in Marketing Operations, CRM systems, and automation. Experienced in building scalable RevOps infrastructure across Marketing, Sales, and Customer Success using platforms such as HubSpot, Salesforce, Stripe, and Zapier. Proven ability to improve pipeline visibility, lead lifecycle management, attribution modeling, and revenue reporting through automation, integrations, and data-driven process optimization.

Revenue Operations Manager at Heymarket (2025-07 – 2026-01)

• Own end-to-end Revenue Operations across Marketing, Sales, and Customer Success, driving alignment across GTM teams.
• Served as Salesforce Super Admin, managing user roles, permissions, object configurations, fields, and system setup to ensure secure access, scalable data architecture, and efficient CRM operations.
• Manage and optimize the RevOps tech stack including HubSpot, Salesforce, PandaDoc, Stripe, Retool, RevenueHero, Zapier, and Jira.
• Led implementation of the Stripe–Salesforce connector enabling accurate subscription lifecycle tracking and improved MRR/ARR reporting.
• Built lead source attribution frameworks improving lead classification accuracy and marketing funnel reporting.
• Conduct sandbox testing and production deployments ensuring CRM data integrity and automation reliability.
• Own RevOps roadmap and sprint planning in Jira while coordinating cross-functional system and process improvements.

Senior Analyst, Marketing Operations at Builder.ai (2021-08 – 2025-05)

• Owned marketing automation strategy, building 50+ workflows across HubSpot and Zapier, improving lead qualification efficiency by 25%.
• Designed an AI-driven lead scoring framework using behavioral signals, enrichment data, and A/B experimentation to improve segmentation.
• Optimized the MarTech stack by onboarding Apollo.io, MadKudu, and Lusha, eliminating redundancies and saving $25K+ annually.
• Built marketing intelligence dashboards and automated reporting pipelines for funnel performance, campaign ROI, and lifecycle metrics.
• Maintained CRM data governance across HubSpot and Salesforce, reducing sync failures and inconsistencies by 81%.
• Resolved 100+ CRM and automation issues while documenting 15+ operational playbooks to standardize processes.
• Managed HubSpot and Intercom as Platform Super Admin, integrating Calendly and internal scheduling tools through Zapier webhooks.
• Executed 20+ lifecycle marketing campaigns including nurture programs and inbound workflows improving lead engagement and velocity.
• Led conversational marketing automation in Intercom increasing engagement from 5% to 25% and improving lead routing efficiency.

Lead Consultant, Business Development at SalesEdge (2021-01 – 2021-08)

• Engaged C-level executives to introduce enterprise sales training programs and convert prospects into qualified leads.
• Built outbound pipelines through market research and LinkedIn Sales Navigator outreach.
• Supported demand generation and lead generation initiatives contributing to market expansion.

Post Graduate Diploma in Management in Management – IILM, Greater Noida (2018-01 – 2020-12)

Strategic & Operations Management – International School of Management, Munich (2019-01 – 2019-12)

Bachelor of Business Administration in Business Administration – United Institute of Management, Prayagraj (2014-01 – 2017-12)