Ayushi Tomar

Defined new brand tonality for Urban Ladder, resonating with a design-conscious urban audience. View case study here. Executed end-to-end copy for all ATL and BTL campaigns, leading to a 12% increase in site traffic. Developed and launched content strategies for 200+ products across new collections (Oasis and Terra), contributing to 20% of overall monthly revenue.

Sr. Executive, Creative - Urban Ladder

(2024-03 - 2026-06)

• Defined new brand tonality for Urban Ladder, resonating with a design-conscious urban audience. View case study here.
• Executed end-to-end copy for all ATL and BTL campaigns, leading to a 12% increase in site traffic.
• Developed and launched content strategies for 200+ products across new collections (Oasis and Terra), contributing to 20% of overall monthly revenue.
• Campaigns included building storylines for new collections, product descriptions, landing pages, brand film ideation, in-store communication, print, digital advertising, and product catalogues.
• Conceptualised and wrote ad copy for performance marketing campaigns across Google and Meta for both static and video formats.
• Revamped brand voice across other business verticals, including Home Interiors, by optimising landing pages, triggered messaging, brand film copy, and catalogues.
• Led sales initiatives, including naming strategy, static and video ads, in-store communication, landing pages and banners, influencer marketing, newspaper, and radio ads. View here.
• Shaped the narrative direction for influencer marketing and UGC initiative. Contributed to Instagram content ideation by developing concepts and writing post copy.

Content Marketing Associate - Rocket Health

(2023-07 - 2024-01)

• Redefined YouTube content strategy and wrote scripts; one of the videos reached 3 lakh+ views and is the top-performing video on the channel.
• Leveraged social media insights to craft engaging content for LinkedIn and Twitter, leading to a 52% and 44% increase in impressions, respectively.
• Increased organic impressions on mental health blogs by 66% through a targeted content strategy.
• Hosted regular Discord sessions for our online community (5000+ members) to ensure positive engagement and brand awareness.
• Developed copy and scripts for marketing campaigns across WhatsApp and email.
• Additional projects included executing an investor video and user toolkits/resources.

Freelance - Freelance

(2021-12 - 2023-01)

• Managed LinkedIn and Twitter accounts and curated content for renowned CEOs and entrepreneurs.
• Strategically engaged with relevant LinkedIn accounts on behalf of my clients to build brand awareness and drive community engagement.

Masters in English - English - University of Delhi (2021 - 2023)

Bachelors in English - English - University of Delhi (2018 - 2021)