Manager (Sales & Marketing) - ARS Steels & Alloy International Pvt. Ltd - Tirunelveli, Tuticorin, Tenkasi and Kanyakumari districts
(2026-06)
Expanding distributor channels and new direct dealer networks, managing and building new teams for primary and secondary sales, executing dealer shop branding, orientation programs and influencer engagement activities.
- Developed a new distributor in the Kanyakumari district with a potential of 250 MT.
- Established a new direct dealer in the Kanyakumari district with a potential of 100 MT.
- Appointed two direct dealers in the Tuticorin district, securing 100 MT.
- Delivered 20% sales growth from existing dealers in the Tirunelveli district.
Deputy Manager Sales - Dalmia Cement (Bharat) Limited - Virudhunagar District (West)
(2025-05 - 2026-05)
Managing a sales perimeter of Virudhunagar District (West)
- Consistently achieved and exceeded quarterly sales targets, contributing to a 15% growth in the territory.
- Initiated Pin code level survey and successfully completed the survey in the 32 pin codes across the West of Virudhunagar District on the ground, contributing significantly to strengthen dealer and sub-dealer network and increasing retail touchpoints by 15%.
- Initiated a performance-based reward programme (Life Insurance Coverage) for Contractors, Engineers and Masons to enhance brand positioning, build channel partnership, provide value beyond business and increase sales.
- Won the Best sales performance award for FY 2025.
Assistant Manager Sales - Dalmia Cement (Bharat) Limited - Tirunelveli district (South) and Tenkasi district (East)
(2019-04 - 2025-04)
Managed a sales perimeter of Tirunelveli district (South) and Tenkasi district (East), ensuring 100% serviceability to the dealer network.
- Reduced payment outstanding days by implementing stricter credit monitoring and collection follow-ups.
- Strong actions on network expansion and correction contributed significantly to the sales growth in the consecutive years and resulted in 5 times sales increase in FY 2025 in the Tirunelveli corporation what it was in 2019.
- Strong share gains in both the regions and increased the Market Share to 30% record high in the territory.
- Managed and mentored a team of 4 sales officers.
- Orchestrated the comprehensive Market Survey at the Taluk level to understand dealer preferences, analyze competitor strategies, gauge influencer brand loyalty and needs, track sales pattern (seasonal demand), gather insights for improving marketing, distribution and offerings to boost market share.
- Launched Individual House Builders (IHB) promotional programme increasing active influencer participation by 40%.
- Orchestrated the development of 2 high-volume dealers, each exceeding 1,000 MT; successfully maintained peak performance and 100% retention for 3 consecutive years.
Senior Sales Officer - Dalmia Cement (Bharat) Limited - Tuticorin district (North)
(2015-04 - 2019-03)
Managed a sales perimeter of Tuticorin district (North), ensuring 100% serviceability to the dealer network.
- Reduced payment outstanding days by implementing stricter credit monitoring and collection follow-ups.
- Launched Family Engagement programme for the Dealers and Influencers for the first time ever in this region built emotional connections with channel partners (dealer/influencer) drove higher sales and loyalty.
- Delivered 100% volume growth across the assigned territory by strategically expanding the dealer network, optimizing the distribution channel and elevating the brand visibility through dealer engagement program.
- Rewarded Outstanding Performance for FY 2017, 2018 and 2019
Sales Officer - Dalmia Cement (Bharat) Limited - Kanyakumari district (East)
(2011-07 - 2015-03)
Managed a sales perimeter of Kanyakumari district (East), ensuring 100% serviceability to the dealer network.
- Handled sales and collection
- Successfully onboarded new dealers and strengthened the sub-dealer network.
- Consistently achieved 10% YoY growth in the territory
Sales Executive - Agsar Paints Private Limited - Tuticorin district (East)
(2006-08 - 2010-09)
Handled sales and collection in a sales perimeter of Tuticorin district (East).
- Launched Painter Engagement programme to build and maintain relationships with painters who are critical influencers in the product selection process, enhance product knowledge, drive brand loyalty.
- Executed new Site Conversion programme to expand dealer network in the territory.
- Delivered strong growth and increased the share of AGSAR Paints among the Top 10 dealers in the territory.
