Baivee Banerjee

Senior Content Writer with 9 years of experience creating SEO-driven content, editorial strategy, and cross-platform copy for technology, staffing, and digital marketing brands. Skilled in keyword research, content planning, AI-assisted content generation, and team leadership. Proven record of increasing organic traffic, audience engagement, and search rankings through data-informed content strategy.

Senior Content Writer - TRUEiGTECH - Remote

(2025-09)

• Developed engaging content strategies that increased audience engagement and brand visibility.
• Produced high-quality written materials across multiple platforms, enhancing overall communication effectiveness.
• Collaborated with cross-functional teams to align content with marketing objectives and brand guidelines.
• Led content reviews and edits, ensuring consistency in tone, style, and adherence to editorial best practices.
• Conducted extensive research to inform content creation, ensuring accuracy and relevance across all materials.
• Analyzed content performance metrics to refine strategy and improve future content initiatives.
• Delivered regular performance reports on page views, time on page, bounce rate, and organic search ranking improvements.
• Implemented SEO best practices to optimize content, improving search engine rankings and organic traffic.

Content Writer – Team Lead - AIS Technolabs - Gujarat, India

(2023-01 - 2025-07)

• Led and mentored a content team, ensuring quality, consistency, and timely delivery of deliverables.
• Managed client communication, requirements gathering, feedback cycles, and presentations (PPTs/proposals).
• Owned SEO strategy including keyword research, on-page optimization, and performance tracking.
• Planned and executed content calendars across blogs, web, social media, email, and white papers.
• Collaborated with design, marketing, and product teams to deliver integrated campaigns.
• Applied AI prompt engineering and AI-driven content and image generation to scale content output.
• Maintained brand voice, editorial standards, and industry compliance across all content.

Senior Content Writer - Dawn Staffing Solutions - Ontario, Canada

(2022 - 2023)

• Researched and produced SEO-driven blogs aligned with company vision and target audience.
• Optimized job ads and website copy to improve search engine visibility and engagement.
• Proofread, edited, and quality-checked content to ensure clarity and editorial standards.
• Collaborated with marketing teams to support recruitment campaigns and brand growth.
• Key skills applied: SEO content writing, copywriting, editing, keyword research, web content optimization, content strategy.

Content Writer - SEO Discovery - India

(2017 - 2022)

• Developed SEO-optimized blogs, articles, web copy, and product content that increased website traffic and user engagement.
• Conducted keyword research and competitive analysis, implementing on-page SEO best practices to enhance content visibility.
• Edited and proofread content to ensure accuracy, clarity, and consistency with brand voice across digital platforms.

MA - English Language and Literature - Swami Vivekananda University (2025)

BA - English Language and Literature - University of Calcutta (2023)

Higher Secondary - Carmel High School (2018)