Balachandar Panditer

Results-driven Sales & Operations Leader with 17+ years of experience in FMCG and Pharma distribution, ERP software implementation, and B2B sales management. Proven track record of onboarding 450+ distributors, leading cross-functional teams, and driving business growth through data-driven decision-making. Adept at bridging client needs with technology solutions and scaling field force operations across multiple regions.

Senior Sales Manager - E-Storifi Pvt Ltd - Mumbai

(2020-11)

• Led distributor and retailer on-boarding across FMCG and Pharma verticals, successfully onboarding 450+ distributors for software implementation and support
• Managed and mentored a sales team; drove business development initiatives to expand market reach
• Oversaw data analysis and MIS reporting to provide actionable insights to senior management
• Handled end-to-end software support for FMCG and Pharma clients, ensuring seamless adoption and issue resolution

Project Delivery Manager / Presales - Bhatt Systems - Mumbai

(2014-01 - 2020-12)

• Led ERP software implementation for FMCG module at client sites, covering B2B Sales, Schemes Management, and Stock Management (warehouse, shelf, rack-level)
• Managed new module rollouts across all clients in respective city/town as released by the Development Team
• Generated daily MIS reports and handed them to concerned authorities as assigned by client
• Coordinated with Support Department and Client IT Teams for seamless operations
• Performed software troubleshooting, error identification, and provided technical support to multiple clients across regions
• Tracked daily/monthly expiry reports and flagged hardware issues to IT teams

Project Delivery Manager - Sognare LLP Systems - Mumbai

(2007-05 - 2014-12)

• Managed Distribution B2B Sales Module, B2B Financial Reporting, Data Analysis, and Business Development
• Implemented Sales Force Automation: beat planning, attendance tracking, outlet creation, push notifications, and route tracking for field agents
• Delivered advanced revenue reporting and agent performance analytics based on customizable criteria
• Recorded and analysed unproductive calls to improve field team performance and results

H.S.C. - Maharashtra State Board (2001)

S.S.C. - Maharashtra State Board (1999)