Balaji M
Group Manager Data Analytics
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About
A senior data scientist experienced in using machinelearning algorithms to solve businessproblems.
Manage high performing teams in fast-paced environment, leveraging data science for business outcomes
Experience
Build Market mix modelling for UK clients (KIND-MARS) helped them understand how each marketing lever contributes to sales. Analyzethe due to, effectiveness and efficiency for each leaver. Calculate the ROI and deliverthe spend allocations tool
Market mix modelling for (CANADA-MARS) pet care brands helped in ascertaining the effectiveness of each marketing levers. Built response curve for each marketing lever.Anddelivered spend allocation tools.
Working on Multivariate prediction for COKE. Need to predict the volume and value for differentcategories of coke based on the Macroeconomic variables.
Education
Master’s in BusinessAdministration -Latrobe University Australia-2011 Bachelor of Electronics and Communication Engineering Anna University, India-2009
