Hyperlocal Marketing Manager at CSB Bank LTD (2025-12 – Present)
- Responsible for executing centrally designed hyperlocal marketing strategies with regional customization to ensure relevance and impact. You will manage end-to-end campaign execution across your region, support branch-level branding and SOP adherence through regular audits and visits, and lead community outreach initiatives tailored to local audiences.
- Ideating and implementing hyperlocal social media content to drive engagement and lead generation, as well as coordinating internal engagement. campaigns to boost employee participation.
- Consolidating and submitting timely regional reports, manage local vendor relationships to ensure cost-effective and SLA-compliant execution, and supervise Marketing Executives to ensure field readiness and task completion.
Regional Marketing Manager at ESAF Small Finance Bank (2020-02 – 2025-11)
- Strategize and execute marketing plans to enhance brand visibility and generate leads.
- Collaborate with product heads and regional leaders to tailor region-specific campaigns.
- Organize customer engagement events to strengthen customer loyalty.
- Monitor campaign performance and optimize for maximum impact.
Regional Marketing Manager at MediHome Family Clinic Pvt Ltd (2019-07 – 2020-02)
- Designed and implemented successful marketing campaigns from concept to execution.
- Built partnerships with industry stakeholders, agencies, and vendors.
- Managed quarterly and annual marketing budgets effectively.
Marketing Executive at Club Mahindra Holidays – UAE (2018-12 – 2019-03)
- Planned and executed lead generation activities.
- Established partnerships with associations, schools, and retail outlets for promotions.
Financial Planner at Takaful Emarat Insurance – UAE (2018-01 – 2018-10)
- Generated prospective customer base through open market sourcing.
- Sold life insurance products and provided financial planning services.
Regional Marketing Manager at HDFC BANK LTD (2015-05 – 2017-09)
- Conceptualize and implemented marketing campaigns with zonal and central teams.
- Managed budgets, evaluated marketing spend, and ensured brand visibility.
- Handled vendor management, market research, and relationship-building events.
Business Development Officer/Marketing Specialist at XM Services India Pvt Ltd (2012-05 – 2015-05)
- Identified and activated retail sub-agent locations.
- Conducted audits for compliance and ensured brand visibility.
- Managed internal/external branding for 5000+ agent locations.
Promotions Manager (Off role) at HDFC BANK LTD (HBL Global) (2009-04 – 2012-04)
- Managed marketing requirements for 67 branches in South Kerala
- Designed and executed innovative visibility strategies and branch-level events.
Financial Planning Consultant at ING VYSYA LIFE (2008-10 – 2009-04)
- Managed Bancassurance channel and cross-sold insurance products.
- Managing and coordinating various marketing activities of the bank to generate more business through their existing base, as well as new acquisitions.
Relationship Manager at KOTAK Direct (2007-10 – 2008-09)
Kotak Direct is the direct sales channel of Kotak Securities Ltd.
- Open market sourcing and generating a prospective customer base for the company.
- Coordinating and conducting Promotional activities.
- Providing financial advice to the customers based on their needs
- Generating new leads for the company.
