Balram Singh

Sales professional with 5+ years of experience across FMCG, B2B, and HORECA segments, specializing in revenue growth, market expansion, and brand building. My expertise spans spices, bakery fats, and coconut-based product categories, backed by a strong foundation in technical sales and product development. At Cargill, I consistently drove revenue growth through strategic account management and solution-led selling.

I further demonstrated entrepreneurial capability at Cocomama by successfully launching the brand in the North India HORECA segment, introducing grated coconut and coconut milk, and onboarding key clients to establish a strong market presence. Currently, as an Area Sales Manager at NRK Food LLP, I am leading HORECA business expansion across North India, focusing on distribution scaling, key account management, and category growth. I bring a proven ability to exceed targets, build high-value relationships, and execute growth strategies that deliver strong business impact.

Area Sales Manager-North Zone - Non-Resident Keralites Food LLP - North India

(2026-01)

• Spearheading the launch and expansion of NRK Food LLP in North India's HORECA segment, building brand presence from ground zero
• Driving sales for coconut-based products (frozen grated coconut, coconut milk, etc.), focusing on market penetration and revenue growth
• Onboarding and managing key HORECA accounts (QSRs, cloud kitchens, hotels, caterers) to establish a strong and recurring business pipeline
• Developing and executing go-to-market and distribution strategies, including appointing distributors/super stockists for wider reach
• Leading key account management, client negotiations, and product trials with chefs, ensuring product adoption and long-term partnerships

Business Development Manager-HORECA - Apex Coco and Solar Energy Ltd - North India

(2025-02 - 2026-01)

• Spearheading brand launch and market entry of Cocomama in the North India region, with a strategic focus on the Delhi NCR HORECA segment
• Successfully introduced and established Cocomama's product range in key hotel, restaurant, and catering accounts across the region
• Acquired and onboarded Haldiram's as a key account, generating a consistent revenue of approximately ₹40 lakhs per month
• Leading and mentoring a team of four Sales Officers, driving performance through regular training, market visits, and target-based reviews
• Managing and expanding the distribution network, including Distributor and Super Stockist operations, ensuring effective product availability and penetration
• Developing region-specific sales strategies and execution plans to enhance market coverage and customer acquisition
• Coordinating closely with cross-functional teams (supply chain, R&D, and marketing) to ensure seamless product delivery, innovation feedback, and promotional execution
• Monitoring sales performance, market trends, and competitor activities to optimize sales planning and achieve growth targets
• Actively managing a robust sales pipeline, engaging with major food chains like Vaango, Bikanervala, Om Sweets, and Dosa Plaza for business development and partnership opportunities

Sales Executive-Trade Bakery - Cargill India Pvt. Ltd - Gurgaon, Faridabad, South Delhi, Palwal, Karnal, Jhajjar, Ludhiana

(2022-08 - 2025-02)

• Spearheaded sales operations across Gurgaon, Faridabad, South Delhi, Palwal, Karnal, and Jhajjar, achieving consistent monthly sales of ₹35–40 lakhs
• Boosted sales revenue by 66% through strategic relationship-building and sales initiatives
• Expert in selling chocolate compounds, cocoa products, plant-based fats, yeast, and oil, aligned with market trends and client needs
• Enhanced market share via strategic territory planning, streamlined sales processes, and focused prospecting
• Negotiated client contracts to ensure mutual benefits and improved profitability
• Represented the company at industry trade shows, generating quality leads and brand visibility
• Coordinated with distributors/customers for fats segment—contract booking, PO processing, and payment follow-up
• Managed inventory across plant and CFA by coordinating with supply and planning teams for stock transfers
• Maintained a well-structured sales pipeline, balancing short-term priorities with long-term goals
• Developed and maintained MIS reports to drive performance tracking and data-driven decisions
• Conducted on-site product demos with technical chefs to showcase product quality
• Led Ludhiana sales operations with a team of 1 SR and 1 DSM, handling SKUs like Soya, Mustard, Atta, Vanaspati, and Sunflower oil

R&D Trainee - Midas Food India Pvt. Ltd

(2021-08 - 2022-07)

• Collaborated with cross-functional teams to develop innovative products, enhancing customer satisfaction and assisting in comprehensive reporting for informed decision-making
• Managed multiple projects, maintained detailed research records, and supported the innovation team with product formulation, SOPs, and client-facing tutorials

PGDM - Sales & Marketing - IMT, Ghaziabad

Bachelors - Business Administration - Sharda University, Greater Noida

12th Passed - CBSE Board

10th Passed - CBSE Board