Barsha Pradhan

Results-driven User-Centric Visual Merchandiser and Marketing Manager with over five years of experience in eCommerce, lifestyle retail, and digital merchandising. Proven expertise in optimizing the digital shopping experience to drive profitable growth, improve brand perception, and achieve commercial goals. Skilled in analyzing customer behaviour, inventory trends, and sales data to develop actionable strategies for omnichannel success.

Passionate about creating seamless, relevant shopping journeys through innovative, customer-focused approaches.

User-Centric Visual Merchandiser & Marketing Manager, Flipkart Aug 2019 – Present

• Planned and executed product exposure and associated content across digital channels, ensuring optimal performance and alignment with brand perception goals.
• Conducted in-depth analysis of customer behavior, sales trends, and inventory availability to drive informed decision-making and improve customer journeys.
• Spearheaded the optimization of product rankings and navigational entries to enhance discoverability and commercial outcomes.
• Leveraged tools and insights to provide data-driven recommendations to Omni Merchandising and Marketing teams, influencing product and customer strategies.
• Collaborated with cross-functional teams to create seamless, relevant shopping experiences aligned with sales and brand objectives.
• Drove initiatives to optimize deals, discounts, and content placement on .com and app platforms, increasing customer engagement and sales performance.
• Continuously explored new tools and capabilities to refine processes and stay ahead of industry trends.

• Developed data-driven shopper marketing strategies, increasing customer engagement with brands like Pernod Ricard and Kraft Heinz. 
• Analyzed consumer behaviour and competitive landscapes to refine campaigns, ensuring local relevance and resonance.

• Delivered ATL and BTL campaigns for clients like Britannia and Redbus, aligning creative output with consumer preferences. 
• Managed end-to-end projects, including on-ground activations and TVCs, ensuring all creative assets adhered to brand standards.

• Led brand-building initiatives for multiple clients, ensuring strategic growth and market presence 
• Contributed to developing new business plans and sales strategies, driving innovation and revenue opportunities 
• Proactively participated in forming corporations and business structures, supporting the establishment of new ventures 
• Actively managed client relationships in high-pressure situations, delivering solutions with professionalism and efficiency Brands Managed: BlueStone

• Enhanced brand visibility through creative print and digital campaigns 
• Developed and implemented strategies to strengthen brand presence across online and offline platforms.
• Collaborated in Brand pitches for Chumbak, Highway Star, and CBazaar Brands Handled: Xbox, OCM, and Tata Gluco Plus

Bachelor of Arts in English Literature 

St. Mary’s, Shillong, Meghalaya 

North Eastern Hill University

Jun 2011 – Jul 2014