Bharathidasan Rajendran

MBA candidate (Marketing & Data Analytics) with Computer Science Engineering foundation

Talent

CoimbatoreMember since June 13, 2026

Deep LearningMachine LearningCNNMLPPredictive ModellingWeb Application DevelopmentSystem DesignDatabase ManagementMobile App DevelopmentUXZoho CRMAWSIBM CloudLinuxBi-directional LSTM

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Deep LearningMachine LearningCNNMLPPredictive Modelling

About

Analytical and detail-oriented MBA candidate (Marketing & Data Analytics) with a strong foundation in Computer Science Engineering. Experienced in data-driven campaign analysis, customer engagement metrics, and building predictive models using Python and deep learning. Certified in Google Digital Marketing, IBM Data Science, Zoho CRM, and GenAI-Powered Analytics.

Passionate about turning complex data into clear business decisions. Eager to bring structured problem-solving, technical depth, and business acumen to a Business Analyst role in a fast-growing organisation.

Experience

Digital Marketing & Analytics Intern - Litz Tech Pvt. Ltd. - Coimbatore, Tamil Nadu, India

(2025-06 - 2025-08)

Planned and executed end-to-end digital marketing campaigns across social media, email, and web platforms, contributing to a measurable uplift in lead engagement.
Analysed campaign performance data and customer engagement metrics (CTR, conversion rates, bounce rate) using Excel and analytics dashboards, delivering actionable weekly reports to stakeholders.
Conducted SEO audits and keyword performance reviews, identifying optimisation opportunities that improved organic search visibility.
Collaborated cross-functionally to design creative data-backed strategies that enhanced brand awareness and extended customer reach.
Translated raw marketing data into structured business insights, sharpening skills directly applicable to business analysis and financial product analytics.