Executive at WPP Media (2024-12 – Present)
- Developed and optimized integrated media plans for MSIL brands across TV, CTV, and digital platforms, aligning strategies with defined KPIs.
- Managed multiple publisher-led digital campaigns, overseeing end-to-end execution and performance tracking.
- Created UTM trackers to track performance across line items for third-party reporting.
- Prepared and raised budget estimates for clients and served as the primary point of contact for client requirements.
- Created comprehensive media planning decks, including detailed competition analysis, content analysis and TG profiling.
- Worked on The Family Man association, managing the creation of a co-branded promotional film featuring the show's lead actor with the brand's vehicle, and managed end-to-end execution of the entire property.
- Spearheaded the end-to-end execution on Asia Cup ensuring presence on CTV, including securing and managing AR-based integration for the brand
- Managed annual brand associations across key regional properties such as Bigg Boss Malayalam and Bigg Boss Telugu.
- Developed detailed post-evaluation decks for all associations, ensuring deliverables were met and maintaining high levels of client satisfaction.
Trainee at WPP Media (2024-06 – 2024-12)
Joined as part of the prestigious mwizards program, received cross-functional training in traditional and digital media
- Worked for multiple brands (Mars, Vivo, MakeMyTrip, Airtel)
Marketing Intern at Cloiff Fashion Industries Pvt. Ltd. (2024-05 – 2024-06)
- Handled several marketing related tasks, including managing and updating the company website and e-commerce platforms
- Ensured advertising for the company's products on social media channels, from developing ad banners to running campaigns
