Bhavya Bakeeru

I am an SEO Specialist and Content Marketing Expert based in Bengaluru, India. I hold a Bachelor of Computer Application focused on Computer Programming from Jindal First Grade College. Currently, I am working as a Search Engine Optimization Executive at Invensis Learning.

With expertise in technical SEO, I specialize in optimizing website structures, improving site speed, and implementing effective strategies for enhanced search engine visibility. My experience includes managing digital advertising campaigns across platforms like Facebook, Instagram, and Google AdSense, where I aim to drive targeted traffic and maximize ROI.

I am skilled in keyword research, on-page and off-page optimization, and developing content strategies that engage audiences and boost brand awareness. I also conduct thorough site audits to identify areas for improvement and ensure that websites perform optimally in search rankings.

Known for my proactive approach and analytical abilities, I stay updated with the latest trends in digital marketing. I thrive in collaborative environments, always eager to share insights and enhance team performance.

Driven by a passion for achieving measurable results, I continuously refine my strategies to deliver impactful marketing solutions.

SEO AnalysteditOneTheme

Invensis

Apr 2024 to Present (1 year)

• Conducted in-depth keyword research using SEMrush and Google Keyword Planner, resulting in a 20% increase in organic traffic.
• Executed on-page strategies that significantly improved content rankings from the 4th and 6th pages to the 1st and 2nd pages, leading to a noticeable increase in clicks and impressions.
• Collaborated with content teams to produce SEO-friendly articles using WordPress for publishing and content management, contributing to a 15% growth in organic visits.
• Performed comprehensive technical SEO audits with Screaming Frog to identify and resolve issues, leading to a 25% reduction in bounce rates and enhanced user experience.
• Developed high-quality backlinks by leveraging insights from Moz, resulting in a 10% increase in domain authority.
• Implemented targeted local SEO strategies to enhance visibility in regional searches, along with successful global SEO efforts that optimized for international markets.
• Generated detailed reports using Google Analytics to track performance metrics, contributing to a 30% increase of users.

SEO Executive

Five Feed Learning Solutions Provider

Full-time May 2023 to Mar 2024 (11 months)

Experienced SEO professional with a proven track record in developing and implementing effective strategies to drive organic traffic and improve website visibility.

Proficient in local, national, and international SEO techniques, with expertise in keyword research, site audit, content optimization, and error resolution.

Skilled in utilizing analytical tools such as Google Analytics, Google Search Console, and Microsoft Clarity for tracking user behavior and generating comprehensive reports. Familiar with industry-standard tools like SEMrush, Moz, Screaming Frog, Ahrefs, ChatGPT, Merlin AI, and Claude AI.

Successfully managed websites with minimal traffic, achieving significant increases in user engagement and conversions.

1. Local SEO Strategy: Developed tailored strategies to enhance local search visibility, including optimizing Google My Business listings, local citations, and geo-targeted keywords to attract relevant traffic from specific regions.

2. National SEO Strategy: Implemented comprehensive SEO campaigns targeting a broader audience across the nation, focusing on high-volume keywords, content optimization, and backlink acquisition from authoritative sources to improve organic search rankings.

3. International SEO Strategy: Devised international SEO strategies to expand the website's reach globally, utilizing hreflang tags, multilingual content optimization, and localization techniques to target diverse markets and increase organic traffic from various regions.

4. Keyword Research: Conducted thorough keyword research using advanced tools and techniques to identify relevant keywords with high search volume and low competition, optimizing website content and meta tags for improved search engine visibility.

5. Site Audit: Performed detailed site audits to identify technical issues, on-page optimization opportunities, and areas for improvement, implementing necessary changes to enhance website performance and user experience.

6. Content Optimization: Optimized website content for search engines and users, ensuring relevancy, readability, and keyword integration to improve organic search rankings and engage target audiences effectively.

7. Resolving Errors on the Website: Identified and resolved technical errors, broken links, and other issues affecting website performance and search engine visibility, ensuring a seamless browsing experience for users and compliance with search engine guidelines.

8. Blog Optimization: Optimized blog content for search engines and user engagement, including keyword optimization, internal linking, and multimedia integration to attract organic traffic and encourage social sharing and interaction.

9. Website Management: Managed day-to-day website operations, including content updates, technical maintenance, and performance monitoring, ensuring optimal website performance and alignment with SEO best practices.

10. Tracking and Reporting: Utilized tools such as Google Analytics, Google Search Console, and Microsoft Clarity to track user behavior, monitor website performance, and generate insightful reports for stakeholders, informing strategic decision-making and optimization efforts.

11. Proficiency with SEO Tools: Demonstrated proficiency with a range of SEO tools including SEMrush, Moz, Screaming Frog, Ahrefs, ChatGPT, Merlin AI, and Claude AI, leveraging their functionalities to conduct in-depth analysis, competitor research, and performance tracking.

12. Traffic Acquisition: Successfully drove traffic to websites with minimal existing traffic, achieving significant increases in user engagement and conversions through targeted SEO campaigns and strategic optimization efforts, resulting in a 60% hike in user traffic.

13. Conversion Optimization: Increased user engagement and conversions on the website's Contact Us page by 10% through the strategic optimization of content, design,

SEO Analyst

ODigMa

Full-time Nov 2022 to Apr 2023 (6 months)

• Implemented effective local, national, and international SEO strategies to drive organic traffic and enhance online visibility.
• Optimized Google My Business listings and local citations to attract targeted traffic for local SEO. - Identified high-volume keywords for national SEO and created compelling content to appeal to a broader audience.
• Built backlinks from authoritative sites to improve search rankings for national SEO.
• Utilized multilingual content and localization techniques for international SEO to connect with diverse markets.
• Enhanced lead conversions through optimized landing pages and clear calls to action.
• Leveraged analytical tools like Google Analytics and Google Search Console to track progress and gain insights into user behavior and website performance. - Stayed updated on SEO trends, aiming to deliver measurable results for businesses of all sizes by increasing organic traffic and optimizing conversions.

I hold a Bachelor of Computer Applications (BCA), which I completed from 2016 to 2019 with a commendable grade of 8.6 out of 10. Prior to my BCA, I completed my schooling at Kendriya Vidyalaya, Indian Institute of Science, Bengaluru, where I studied from class 1 to 12. In my academic journey, I achieved a grade of 8.2 out of 10 in my Class 10 examinations and secured 64% in my Class 12 examinations.

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