Bhavya Vaishnavi

Result-Oriented Growth Marketing professional specializing in full-funnel digital strategy, user acquisition, and conversion optimization. Known for identifying funnel drop-offs and turning data into targeted campaigns that move the needle across the customer journey. Skilled across Google, Meta, and programmatic platforms with a strong command of A/B testing, analytics, and cross-functional execution to drive sustainable, measurable business growth

Assistant Manager- Paid Marketing at Maino.ai (2024-10 – Present)

• Managed a monthly paid media budget of ₹10Cr across Healthcare, Gaming, Microdrama OTT, and E-Commerce, consistently meeting and exceeding client KPIs
• Led and mentored a team of 5–6 performance marketers, overseeing end-to-end campaign execution, weekly performance reviews, and optimization strategies that improved cost efficiency
• Designed and presented strategic growth proposals and QBR reports to senior stakeholders, directly influencing client retention and upsell decisions
• Identified funnel drop-offs across the customer journey and implemented targeted acquisition campaigns that increased ROAS by 2.5x and improved overall conversion rates
• Collaborated with creative, product, and analytics teams to run A/B tests on ad creatives and landing pages, reducing CAC and improving CTR
• Managed multiple client accounts, maintaining strong relationships through proactive communication and rapid escalation resolution

Marketing Analyst at HiveMinds Innovative Market Solutions Pvt Ltd (2023-07 – 2024-10)

• Managed a monthly budget of 2 Cr for performance marketing campaigns across various domains, including Healthcare and Home Interior and EV
• Led and optimized Meta that drove a 20% increase in leads and 10% improvement in conversion rate through continuous audience segmentation and creative testing
• Launched and scaled performance campaigns on Twitter and LinkedIn, achieving a 15% reduction in CPL and 10% reduction in CAC within the first quarter of go-live
• Developed and owned media planning strategies, led AOP Initiatives, and presented Quarterly Business Reviews (QBRs) to senior client stakeholders
• Build and delivered new business pitches that showcasing the agency's capabilities, contributing to new client wins

Bachelor of Engineering in Computer Science Engineering – Sapthagiri College Of Engineering, Bangalore (2019 – 2023)