Bhawana Narula

With over 16 years of experience in strategic communications, I have led high-impact campaigns for more than 100 national and international brands across varied sectors. My expertise lies in crafting integrated storytelling frameworks that align business objectives with compelling brand narratives.

Group Business Director (Consumer Lead for Amazon India) - AVIAN We.

(2023-04)

• Develop comprehensive plans encompassing earned, owned and paid approach to achieve both client and company goals
• Lead the execution of integrated marketing campaigns
• Foster a high-performance culture and facilitate knowledge sharing sessions
• Manage client budgets effectively, ensuring alignment with campaign objectives

Senior Consultant - ONE SOURCE

(2023-02 - 2023-03)

• Align the communications mandate with the team
• Internal and external communications
• Plan and execute integrated campaigns

Account Director - MEDIA MANTRA

(2021-08 - 2023-02)

• Developed and implemented strategic PR and communication plans
• Led crisis communication efforts to safeguard brand reputation
• Streamlined team operations and ensured alignment with client objectives
• Oversaw scope of work (SOW) delivery and maintained quality standards
• Reviewed and enhanced content to ensure message consistency and impact
• Conducted regular performance reviews and provided actionable feedback
• Conceptualized and drafted award entries

Account Director - GROWTHXO PRIVATE LIMITED, INDIA

(2021-02 - 2021-08)

• Developed and executed comprehensive PR strategies
• Crafted and presented new business proposals
• Streamlined daily team operations to ensure efficiency and goal alignment
• Set clear performance objectives and monitored progress
• Built and nurtured strong relationships with media and clients

Senior Manager - EVOC COMMUNICATIONS CONSULTING PVT. LTD

(2018-08 - 2020-06)

• Supported team operations and streamlined processes to ensure efficient workflow
• Developed and implemented communication strategies aligned with client goals
• Reviewed and refined content to maintain quality and message consistency
• Managed media, blogger, and influencer relations to drive impactful coverage
• Delivered end-to-end client servicing, ensuring satisfaction and long-term partnerships

Account Manager - TEXT100 (NOW ARCHETYPE)

(2017-09 - 2018-06)

• Managed end-to-end communications for nationwide media campaigns
• Coordinated with multiple internal and external stakeholders
• Ensured team alignment with brand assets, communication guidelines, and standardized processes
• Led news-desk operations and content development
• Executed media, blogger, and influencer outreach programs

Manager - EVOC COMMUNICATIONS CONSULTING PVT. LTD

(2015-05 - 2015-08)

• Planned and executed high-impact PR campaigns
• Trained, managed, and developed high-performing teams to drive excellence
• Led knowledge management initiatives and implemented process improvements to strengthen operational efficiency

Associate Consultant (Manager) - OGILVY PUBLIC RELATIONS, INDIA

(2015-09 - 2017-09)

• Coordinated with cross-functional teams to ensure timely delivery of roles and responsibilities
• Streamlined processes to enhance efficiency and consistency
• Aligned teams with brand assets, communication guidelines, and standardized templates
• Planned and executed brand and corporate communication campaigns to strengthen visibility and reputation

Senior Account Executive - EDELMAN INDIA PRIVATE LIMITED

(2012-12 - 2015-03)

• Supported the consumer practice through day-to-day coordination and campaign execution
• Assisted in communication planning and provided strategic counsel
• Built and maintained strong media and influencer relationships to drive impactful visibility for key brands

Account Executive - PRIVÉ NETWORKS

(2010-09 - 2012-12)

• Managed media relations to build visibility and maintain a consistent brand voice
• Conducted market and media research for strategic counsel
• Planned and executed press conferences and media engagements to drive impactful coverage
• Developed trend-led content to enhance relevance and strengthen brand positioning

Master of Arts - Political Science - Indira Gandhi National Open University (2011)

Master of Arts - Mass Communication - Guru Jambheshwar, University of Science and Technology (2012)

Post Graduate Diploma - Public Relations - Bharatiya Vidya Bhawan, Rajendra Prasad Institute of Communication & Management (2010)

Bachelor of Arts- Honours Programme - Political Science - Shaheed Bhagat Singh College, Delhi University (2009)

Delhi Senior School Certificate Examination - Central Board of Secondary Education (2006)

All India Secondary School Examination - St. George's School, Central Board of Secondary Education (2004)