Group Business Director (Consumer Lead for Amazon India) - AVIAN We.
(2023-04)
- Develop comprehensive plans encompassing earned, owned and paid approach to achieve both client and company goals
- Lead the execution of integrated marketing campaigns
- Foster a high-performance culture and facilitate knowledge sharing sessions
- Manage client budgets effectively, ensuring alignment with campaign objectives
Senior Consultant - ONE SOURCE
(2023-02 - 2023-03)
- Align the communications mandate with the team
- Internal and external communications
- Plan and execute integrated campaigns
Account Director - MEDIA MANTRA
(2021-08 - 2023-02)
- Developed and implemented strategic PR and communication plans
- Led crisis communication efforts to safeguard brand reputation
- Streamlined team operations and ensured alignment with client objectives
- Oversaw scope of work (SOW) delivery and maintained quality standards
- Reviewed and enhanced content to ensure message consistency and impact
- Conducted regular performance reviews and provided actionable feedback
- Conceptualized and drafted award entries
Account Director - GROWTHXO PRIVATE LIMITED, INDIA
(2021-02 - 2021-08)
- Developed and executed comprehensive PR strategies
- Crafted and presented new business proposals
- Streamlined daily team operations to ensure efficiency and goal alignment
- Set clear performance objectives and monitored progress
- Built and nurtured strong relationships with media and clients
Senior Manager - EVOC COMMUNICATIONS CONSULTING PVT. LTD
(2018-08 - 2020-06)
- Supported team operations and streamlined processes to ensure efficient workflow
- Developed and implemented communication strategies aligned with client goals
- Reviewed and refined content to maintain quality and message consistency
- Managed media, blogger, and influencer relations to drive impactful coverage
- Delivered end-to-end client servicing, ensuring satisfaction and long-term partnerships
Account Manager - TEXT100 (NOW ARCHETYPE)
(2017-09 - 2018-06)
- Managed end-to-end communications for nationwide media campaigns
- Coordinated with multiple internal and external stakeholders
- Ensured team alignment with brand assets, communication guidelines, and standardized processes
- Led news-desk operations and content development
- Executed media, blogger, and influencer outreach programs
Manager - EVOC COMMUNICATIONS CONSULTING PVT. LTD
(2015-05 - 2015-08)
- Planned and executed high-impact PR campaigns
- Trained, managed, and developed high-performing teams to drive excellence
- Led knowledge management initiatives and implemented process improvements to strengthen operational efficiency
Associate Consultant (Manager) - OGILVY PUBLIC RELATIONS, INDIA
(2015-09 - 2017-09)
- Coordinated with cross-functional teams to ensure timely delivery of roles and responsibilities
- Streamlined processes to enhance efficiency and consistency
- Aligned teams with brand assets, communication guidelines, and standardized templates
- Planned and executed brand and corporate communication campaigns to strengthen visibility and reputation
Senior Account Executive - EDELMAN INDIA PRIVATE LIMITED
(2012-12 - 2015-03)
- Supported the consumer practice through day-to-day coordination and campaign execution
- Assisted in communication planning and provided strategic counsel
- Built and maintained strong media and influencer relationships to drive impactful visibility for key brands
Account Executive - PRIVÉ NETWORKS
(2010-09 - 2012-12)
- Managed media relations to build visibility and maintain a consistent brand voice
- Conducted market and media research for strategic counsel
- Planned and executed press conferences and media engagements to drive impactful coverage
- Developed trend-led content to enhance relevance and strengthen brand positioning
