Bhupender Rawat

SEO professional with extensive hands-on experience across technical SEO, on-page optimization, off-page SEO, keyword research, SEO audits, content strategy, analytics and local SEO. Experienced in managing SEO/SMO projects, collaborating with developers and content teams, and working on websites targeting US and UK markets. Strong working knowledge of Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Sitebulb and WordPress.

Focused on sustainable organic growth, search visibility, technical health and user-intent-driven optimization.

Sr. SEO & SMO Manager - Numero Web Technology Private Limited

(2022-08)

• Lead end-to-end SEO and SMO strategies across multiple projects, with primary responsibility for organic visibility, technical health, keyword growth and content optimization.
• Reported 60%+ website traffic improvement through a combination of on-page, technical and off-page SEO initiatives.
• Own keyword research, keyword mapping, competitor analysis and content strategy using Ahrefs, SEMrush and Google Keyword Planner.
• Implement technical SEO improvements covering site speed, schema markup, mobile-first optimization, website structure and crawl/indexation considerations.
• Use GA4 and Google Search Console to monitor organic performance, identify opportunities and guide optimization decisions.
• Build quality backlinks through white-hat outreach and link-building strategies.
• Collaborate with developers, designers and content teams to implement SEO requirements and improve website performance.
• Support social media campaigns across Facebook, Instagram and LinkedIn where required.

SEO / SMO Manager & Team Leader - Key Marketing

(2020-08 - 2022-06)

• Led and managed a team of SEO and social media executives to execute SEO and digital marketing strategies.
• Developed SEO strategies focused on rankings, organic traffic and lead generation.
• Performed keyword research, on-page SEO, technical optimization, schema, site-speed and mobile optimization.
• Managed off-page SEO, backlink acquisition and outreach campaigns.
• Used GA4 and Google Search Console for performance tracking, analysis and reporting.
• Managed Local SEO and Google Business Profile optimization.
• Collaborated with developers to improve website structure, UX and Core Web Vitals.
• Prepared monthly performance reports and presented insights to clients and management.
• Reported 30–60% organic traffic growth within six months across managed projects and managed teams of 5–10 members.

Senior SEO Executive - SWT Groups

(2018-05 - 2020-06)

• Executed SEO strategies to improve website visibility and organic rankings.
• Conducted keyword research, competitor analysis and content optimization.
• Handled on-page SEO including meta tags, headings, URL structure and internal linking.
• Managed off-page activities including link building, guest posting and directory submissions.
• Monitored website performance through Google Analytics and Google Search Console.
• Worked with content and development teams to improve website structure and resolve technical SEO issues including speed, crawl errors and mobile optimization.

SEO Executive - JMD Web Technologies

(2017-03 - 2018-03)

• Performed keyword research, on-page SEO, off-page link building and competitor analysis.
• Optimized website content, blogs and landing pages for search visibility and user relevance.
• Monitored performance using Google Analytics and Google Search Console.
• Resolved basic technical SEO issues including broken links, page speed and mobile responsiveness.
• Prepared SEO reports and collaborated with content and development teams.

B.A. - Kalinga University (2017 - 2019)

Diploma - Information Technology & Electronics - I.T.I. Tilak Nagar, New Delhi (2011 - 2014)

12th - CBSE (2008 - 2008)

10th - CBSE (2006 - 2006)