Bhushan Naikaroskar

Frontend Engineer with 4 years of experience building web, mobile, and operational platforms at a D2C startup, joined as first frontend engineer, scaling the consumer platform to 2.5M+ monthly active users. Known for turning brittle workflows into configuration-driven systems - delivering a 71% bundle size reduction, 70%+ campaign turnaround improvement, and an in-house platform saving INR 1.5–2L/month in licensing costs.

Frontend Software Engineer at Newme - D2C fashion and lifestyle brand (2022-08 – 2026-05)

Joined pre-scale as first frontend engineer

• Identified recurring Retool licensing costs of INR 1.5-2L/month and independently proposed, architected, and led development of Bolt - an in-house operations platform (React.js, ShadCN UI, Zustand) replacing Retool for 70%+ of workflows used by 100+ ops, BI, and product team members.
• Architected reusable UI primitives and configuration-driven table/filter systems handling 500+ row datasets without virtualisation, and URL-driven state management with role-based access for 5 distinct user types.
• Built a visual layout configuration tool letting non-technical teams manage homepage/category layouts across web and mobile independently - frontend owned the JSON schema, backend only stored and served it, changes reflected in real time.
• Independently drove a 71% reduction in main bundle size (848KB → 245KB) via CDN adoption, dependency rationalization, and modular restructuring - improving Core Web Vitals on a platform that scaled to 2.5M+ MAU / 150,000+ DAU.
• Led migration from client-side React to Next.js SSR, moving product pages from page 3+ to page 1 rankings for 30% of the catalogue within 4 months, achieving a 100 Lighthouse SEO score, with 10%+ more of the catalogue reaching page 1 over the following 6 months.
• Owned the frontend for Pulse end-to-end - an operational platform spanning 40+ workflows across 30+ screens, used daily by 200+ warehouse and operations staff.
• Re-architected filters and data tables into configuration-driven systems, cutting implementation effort for new workflows by 50%; implemented RBAC across 8+ operational roles; and built a PWA for warehouse floor staff on shared devices.
• Redesigned inwarding/outwarding workflows, reducing inwarding cycle time from 120 to 85 minutes (29% efficiency gain).
• Designed and owned a JSON-driven dynamic rendering system for homepage/category pages - frontend defined the schema contract with backend, supporting multiple component types (carousels, product grids) with configurable deep-links.
• Built a backend-driven milestone cart feature for sale events - frontend rendered progress indicators and unlocked rewards dynamically, improving AOV from INR 1,300 to INR 1,340–1,350 in A/B testing.
• Developed a creator onboarding and campaign management flow for 2,000+ influencers, cutting campaign handling time from 11-13 days to 3-4 days (70%+ reduction); built a supporting dashboard to filter low-performing creators, improving CM2 margins.

B.Sc. in Computer Science – KJ Somaiya College of Science and Commerce (2017 – 2020)