Product Manager – Organic Growth & Experience at Housing.com (2025-04 – Present)
Owns the SEO & organic growth charter for Housing.com spanning website health, architecture & traffic Web - Spotlight
- Led 0-to-1 large scale website revamp for 20M+ URLs, defining new website url architecture, old-to-new url level redirects, that led to 13% increase in organic traffic QoQ and all-time high organic market share (+27% YoY)
- Partnered with Ops & Content teams to identify and resolve multiple geography data issues affecting 30% of platform
- Built an automated centralized database with deep page-level tracking & alerting across multiple vendor data sources
- Designed zero-inventory logic; enabling smarter nearby listings, deindex rules for low-value SRPs increasing lead by 5%
- Improved top keyword rankings by 75% by diagnosing crawl wastage and strengthening internal linking
- Managed a cross functional team of 7 (engineering & QA) along with mentoring 2 junior PMs
Product Manager – Consumer Experience & Analytics at Housing.com (2023-06 – 2025-03)
Owned the search experience and managed the seller, supply trust & safety systems App, Web - Spotlight
- Analyzed search behavior data to redesign mWeb & App search journey; optimized search suggestion logic to increase search click rate by 8% and result relevance by 11%
- Revamped search suggestion API and introduced budget filter graph & cross-city search based on funnel and query analysis
- Built a proactive decision-tree model on user behavior signals to flag suspicious profiles early, contributing to a 60% reduction in non-genuine/fraudulent profiles across website platform
- Deployed a user feedback and call-verification mechanism to deactivate fraudulent listings and improve trust metrics
- Built a unified navigation and interaction module consolidating scattered similar property detail pages into a single page, increasing page interactions by 20% and lead quality by 6%.
Program Manager – Supply, Customer Retention (Product Charter) at Housing.com (2019-04 – 2023-05)
Managed supply growth and customer retention, owning the analytics charter across Housing.com's listings business.
- Doubled owner package sales in 3 months by diagnosing user journey bottlenecks and running A/B tests on the SRP & landing page; led optimizing channel wise conversion & funnel metrics
- Shipped a revamped listing-upload flow off GA/BigQuery funnel diagnosis; drove 15% package utilization ratio
- Improved customer renewal rate by 7% via correlation analysis on lead delivery across locality and price segments
- Mentored a team of 4 junior analysts and 6 Ops executives, driving key projects and improving individual output efficiency.
Lead Product Analyst – Product Growth & Strategy at Eduvanz, NBFC Fintech (2017-04 – 2019-04)
- Streamlined Loan Process flow & Ops Efficiency: Independently architected the LeadSquared application process flow, product liaison between Tech & Ops to eliminate process gaps in the loan journey via eKYC, CRM, OCR vendor onboarding
- Developed Credit Risk Model using mobile app data; customer profile report- analyzing CIBIL, social media, sms & call
- Led a 4-member team, reporting directly to CTO. Created dashboards, automated reports for CXOs and investors
Business Analyst – Growth & Digital Marketing at Mirraw.com, E-commerce (2016-06 – 2016-11)
- Managed & analyzed marketing funnels using GA and Localytics (app Analytics) to improve campaign conversion and ROAS
