Bikramaditya Som
Business Development for Turnkey System Integrations in Paintshop Projects
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About
Resourceful Mechanical Engineer bringing in a wealth of business, commercial and technical expertise, through more than 30 years of rich experience. A keen planner, strategist and implementer with demonstrated abilities in business development, Sales and Marketing for attaining revenue targets and developing future growth plans in the industries of Industrial Products, Engineering Products, Capital Equipment.
Experience
General Manager at Emax Engineering Systems Pvt Ltd. (2018-01 – Present)
Company is headquartered in Faridabad. Emax Engineering was set up on 1991 and has supplied more than 800 Painting and powder coating line in India and Abroad. Emax Engineering is also having the largest no. of supplies for CED coating lines in Northern India and have supplied to all reputed companies including L&T Limited, Minda Lighting Group, JBM, Tata Motors Lucknow and many others.
- Responsible for network expansion, dealer development, and developing relationships with key decision-makers in target organizations for revenue generations.
- Create product awareness and drive value proposition of products in the selected market segments – skilled in preparing Techno-Commercial Proposals, Negotiations, Concluding Purchase Orders
- Energetic leader known for ability to envision and create successful outcomes in complex/multicultural environment.
- Responsible for assigning of responsibility and coordination for smooth project execution.
- Maintain proper analysis and control on profitability, costing, pricing and credit policies as well as in time collection of outstanding payments.
- Provide solutions to Customer complaints and resolving problems with adequate solutions for long time relationship.
- Instrumental in performing Market research and study of competition activities and make strategies for increase in market share.
- Planning, evaluation, control and supervision of daily activities.
- Coordination with vendors for all supplies to end users and ensure proper service and warrantee requirement due to good relations at both vendors and clients.
- Make Detailed reports on managing inventories ideally as per market requirement while ensuring profitability and higher amount of spares business and repeat business.
- Ensure that all safety standards at work place are maintained like keep an policy on safety boots, safety goggles, helmets etc.
Crescent Technologies Pvt Ltd. September 2016 – December 2017
DGM Marketing – Painting and Powder Coating.
The Company
Company is headquartered in Greater Noida and is among the largest Turnkey project supplier among Indian Manufacturers in the field of Liquid Painting and Powder coating. Crescent has Strong Presence in the field of Tier 1 and Tier 2 suppliers to the OEM’s as well as in Fan Industries, Bicycle Industries, White good Industry, Agricultural Machinery and equipment manufacturing companies, and general Industry. Crescent has exported a lot of Plants in Middle East and Bangladesh.
⇨ Marketing and Sales of Crescent range of Products in the Northern India Market. Making Market penetration Strategies, Generation of new enquiries, Future business projections, MIS Management, Customer Relationship management with existing customers.
⇨ Bagged at least 18 Orders for Powder Coating and painting plants in Northern Indian Market.
⇨ Created a very good Market presence for Crescent among small business entrepreneurs in North Indian Market.
⇨ Ensured good project management skills for timely commissioning, trails and hand over of the turnkey projects and customer satisfaction.
Prism Surface Coatings Pvt Ltd, New Delhi February 2013– Aug 16
DGM Marketing – Northern Region, Eastern Region andGujarat The Company:
Company is headquartered in Bangalore and is the largest Turnkey project supplier among Indian Manufacturers in the field of Liquid Painting and Powder coating. Prism Has Strong Global Presence and have supplied a lot of Plants all over Gulf Countries, Europe, Africa and Asia. Recently in 2014 Prism have acquired OMT Germany. OMT Germany has tremendous experience in the field of surface coatings and has supplied plants all over the world to reputed companies.
⇨ Developing Market for Prism range of Products in the Northern India Market. Making Market penetration Strategies, Generation of new enquiries, Future business projections, MIS Management, Customer Relationship management with existing customers.
⇨ Bagged 12 Orders for Powder Coating and painting plants in Northern Indian Market.
⇨ Created a very good Market presence for Prism Brand in Northern Indian Market. Prism was better known in the Western and South Indian Markets as well as having a huge presence in Middle Eastern Countries.
⇨ Ensured good project management skills for timely commissioning, trials and hand over of the turnkey projects and customer satisfaction.
NORDSON INDIA LIMITED, NEW DELHI April 2006– Jan - 2013
Regional Sales Manager – Industrial Coatings (Northern Regions)
The Company
Company is a 100% subsidiary of Nordson Corporation Ohio USA and world leader in dispensing equipment and has three different departments like: Adhesives & Sealant, Industrial Coatings and EFD divisions. The Industrial coatings department provides customized solutions for both, liquid painting and powder coating projects. Nordson India has headquarters and manufacturing facilities in Bangalore and has Branch Office in New Delhi, Pune, Coimbatore and Chennai
Key Deliverables
Spearheading the entire gamut of tasks like: Increasing sales volumes, Managing Aftermarket Sales, Marketing Strategies, Sales Forecasting, MIS Generations, Customer Relationship Management, Products Promotions, Coordination and management of Project execution and implementation, ensuring customer satisfaction, getting repeat business. Maintaining payment out standings to a bare minimum.
Eminent Contributions
⇨ Accomplished prestigious Orders for supply of Powder Coating Booths.
⇨ Converted many good customers from competitor to our repeat business.
⇨ Secured orders for a very specialized Flux Coating Machine’s.
⇨ Maintained very good customer relations and converted them into business.
⇨ Established good market network specials with the system houses, chemical suppliers and powder suppliers to receive all leads related to finishing projects both for Powder Coatings and Liquid Paintings.
PCI LIMITED, NEW DELHI MAY 2000 – APRIL 2006
Deputy Manager - Marketing The Company:
Company is a flagship Company of Prime Group and established to provide state of art technology products for generation, transmission and distribution of Power in India; Company had taken up a new division for marketing of CNC machine tools in India –was awarded the contracts of exclusive distributorships for marketing, after sales and service support all over India
Key Deliverables
Overseeing the activities related to: Customer Management, Sales Activities, Product Promotions, Liaison with Governmental agencies for entire pre-tendering process up to project executions,
Promoted various International brands and Companies likeJenbacher, -Austria“Gas power generating Sets”, Jungner, - Sweden “5 axis CNC tool and cutter grinder’s”SHW – Germany “CNC Travelling Column milling machines” and “Machining Centers”RAS – Germany “Sheet Metal cutting, folding, bending and forming machines”. Was Instrumental in creating market awareness for all the above brands in Govt and Private Industries in India. Due to the awareness created, many sales deals were concluded.
Eminent Contributions
⇨ Core team member of the new division of CNC Marketing – Achieved order from “Riffle Factory Ishapore” for five axes CNC tool and Cutter Grinder against Governmental tender in the year 2000
⇨ Order for supply of RAS CNC Folding machine for value of during IMTEX 2004
⇨ Handled the key Government clients at the pre-tender stage and provided solutions to their specific technical needs
⇨ Finalized big customers orders after successful visit and finalizing Techno-Commercial negotiations
⇨ Individually managed various key accounts and accomplished high sales
⇨ Was selected by the company to undergo training at Sweden and Germany.
⇨ Handled Product promotion works like Catalogue preparations, Exhibition Managements.
⇨ Was actively involved in discussions for making agreements with new Manufacturer’s from Europe and Taiwan.
SAB NIFE POWER SYSTEMS LIMITED, NEW DELHI APRIL 1998 – APRIL 2000
Senior Engineer - Sales An ISO 9001 Company manufacturing Nickel Cadmium Batteries and Battery Chargers in India. The product has been mainly used in all power sectors for power back up in power generation companies and substations, besides being used in Defence, and Air force stations and all corporate clients all over India. The company had undergone merger with an associate company M/s HBL LTD.
Key Deliverables
Introduction of our Products and managing the queries of corporate clients, major contractors, Public sector companies. Converting sales leads into Purchase Order’s, arranging all the govt clearances for Order Execution, Realization of payments, making repeat business.
Eminent Contributions
⇨ Success in introducing company specification battery instead of lead acid battery specifications
⇨ Standardized the company battery and battery charger specification with the major clients
⇨ Introduced VRLA batteries first time in Indian Army Signalling Division
Prime Power Corporation, July 1996 – March 1998
Engineer – Projects, New Delhi
M/s Prime Power Corporation Ltd is a Prime Group Company which was set up as an independent Power Producer in collaborationwith M/s BTB of Germany, a leading company engaged in similar activities all over Europe. The JV was for Setting up a 20 MW liquid fuel based power plant for HSEB.
Key Deliverables
➢ Preparation of Detailed Specification including all equipment, and drawings for plant and process layout.
➢ Discussions with Vendors of various equipment, discussions with various consultants.
➢ Inviting bids for all equipment and survey works.
➢ Preparing comparative statements for proper evaluation of bids.
➢ Site inspection for various site work being completed.
➢ Follow up with all govt Departments and local bodies for obtaining all statutory clearances.
Meera and Company, October 1993 – June 1996
Sales Engineer
M/s Meera & Company Ltd is involved in marketing of DG Sets, pumps and Motors. The DG Sets consists of Koel Engines and Volvopenta Engines coupled with suitable alternators. The pumps and Motors were of Kirloskar Make.
Key Deliverables
➢ Generation of Enquiries from Prospective Clients/Contractors involved in different projects.
➢ Preparation of offers and Tender bids for various types of clients.
➢ Discussions both technical and commercial and bagging Orders.
➢ Interaction with customers and HO for timely delivery of materials.
➢ Realisation of payments.
➢ Building up relations with new Consultants/Clients.
➢ Promoted small DG sets coupled with pumps with small contactors for Fire fighting sets.
Education
BE Mechanical From Tripura Engineering College - 1993 Batch Pass Out
Post Graduate Diploma in Business Administration
