Bimal Kumar bera

Passionate and creative Lead Brand Designer with 4+ years of experience specializing in visual communication, premium industrial & commercial branding, and high-fidelity product visualization. Proven track record of elevating brand identity through cohesive minimalist aesthetics, strategic typography, and FOMO-driven marketing psychology. Adept at leading creative direction and building collaborative teams to produce impactful, audience-focused visuals that successfully position brands as market leaders.

LEAD EXECUTIVE GRAPHIC DESIGNER at SUNCITY METALS AND TUBES PVT. LTD. | SUNCASA HOME (2025-08 – Present)

• Leading the creative direction and cohesive branding strategy for premium Cookware products, positioning the company as a top-tier market leader.
• Spearheading brand elevation initiatives, including the high-profile launch of the SUNCASA brand in Jodhpur, utilizing masterclasses in cohesive branding to align cross-functional teams.
• Directing the creation of high-converting Amazon content (including PDPs, Premium A+ & Brand Store) and marketing banners using hyperrealistic imagery and professional studio lighting techniques.
• Applying principles of color theory, typography, and marketing psychology to produce FOMO-driven campaigns that significantly boost brand image & equity.
• Building and guiding teams, managing and mentoring a 4-person creative team, overseeing projects End to End.

EXECUTIVE GRAPHIC DESIGNER at ZEST 4 TOYZ (2024-02 – 2025-08)

• Collaborated closely within a 3-person graphic design team for one of India's top-selling toy brands on Amazon, maintaining visual brand consistency across multiple product lines.
• Conceptualized and executed vibrant toy packaging, high-converting Amazon main listing images, and rich A+ Content modules designed to captivate children's imaginations while appealing directly to parent buyers.
• Leveraged strategic visual storytelling to create eye-catching, high-converting digital listings that successfully engaged over 2–3 crore target shoppers during tenure.
• Partnered with product and marketing teams to translate complex product features into playful, marketable assets, supporting high-volume e-commerce campaign launches and driving sales growth.
• Manage the complete creative lifecycle from initial artwork concepts to finalizing precise KLDs and print-ready files.
• Collaborate closely with R&D and Quality Control labs to ensure structural integrity, material feasibility, and flawless print execution.
• Maintain and update comprehensive Excel trackers to oversee artwork revisions, vendor communications, and production timelines.

GRAPHIC DESIGNER at HUE DESIGNS (2022-10 – 2023-11)

• Collaborated with a diverse portfolio of international clients, delivering premium design solutions tailored to global market standards and distinct brand identities.
• Conceptualized and executed high-converting e-commerce assets, specializing in rich Amazon A+ Content modules, optimized product listing images, and innovative packaging designs. (DERMAXGEN, minimalist ETC.)
• Created visually compelling graphics for targeted digital marketing campaigns, designing high-performing social media content, web banners, and digital advertisements that maximized audience engagement.
• Elevated cross-platform brand presence by aligning visual aesthetics with strategic marketing goals, effectively enhancing overall brand visibility and consumer interaction across international digital platforms.

BACHELOR OF COMPUTER APPLICATIONS (BCA) in Computer Applications – TRINITY INSTITUTE OF PROFESSIONAL STUDIES (2022 – 2025)

12TH (COMMERCE) in Commerce – KENDRIYA VIDYALAYA NO.1 DELHI CANTT (2020 – 2022)