Binil Antony

I am a 2 time entrepreneur with more than 13 years of experience in startups. I've handled responsibilities varying from User Acquisition to Marketing to Operations and Finances. With dedicated efforts I have been able to acquire more than 9 Million Users and multiple OEM Level Deals. My first venture (Dexetra) was acquired by Quixey, an Alibaba backed startup, in December 2014 and the second company was Acquihired by PayTm in 2018.

Chief of Staff at CERFODES (2025-04 – Present)

As the Chief of Staff at CERFODES, I am responsible for fostering innovation, streamlining operations, and promoting institutional excellence. I am also responsible for managing bid preparations, submissions and overseeing project execution (including ensuring timely deployment of staff, quality deliverables, effective client engagement). Furthermore, I am to demonstrate high-level administrative and operational leadership to ensure CERFODES' efficiency and strategic growth by coordinating daily operations across departments, offering strategic guidance to the Heads of Department, and ensuring alignment with company policies and goals.

Head - Growth at Amoga (2022-01 – 2025-03)

I was responsible for the Growth efforts at this B2B early stage startup. Role objective is to design the GTM strategy to generate our first set of customers which was accomplished post us achieving PMF. Setup the Sales team consisting of SDRs, AEs and Sales Operations from scratch. Was responsible for training and developing the team.

CMO at PayGyft (2020-08 – 2021-11)

Mandate given was to acquire users and onboard Merchants on to the ecosystem. Subsequently was able to add 10K+ users and 1.8K merchants over a span of 3 months at zero spend on marketing. I was able to create a network of channel partners in multiple cities working remotely.

AVP – Sales and Business Development at 2Hats Logic (2020-01 – 2020-06)

I was tasked with setting up the Sales and BD channels for the company and then to progress on to CRM integration, lead generation, tracking and closing.

Head – Marketing and Operations at Masalabox (2019-02 – 2019-12)

Headed the Operations, Sales and the User Acquisition teams. I was also asked to come up with new business verticals and new product offerings. I also worked with the tech team to iron out the user experience issues. With dedicated efforts I have been able to double the topline for the company.

Founder and COO at TreatGo (2017-05 – 2018-08)

At TreatGo, I headed the Operations, Marketing, User Acquisition and the finances. Created teams to cater to patient and hospital interactions and monitored the overall quality. I was also involved in product planning and Growth Hacking with the intention of driving up the submissions to Visits ratio. In August 2018, I sourced and closed the an acquihire deal with PayTm.

Deputy Manager – Tech Sourcing at Samsung R&D Institute India (2016-09 – 2017-05)

My role at Samsung was to come up with new products/services with the objecting of creating new revenue streams that Samsung could push through to its users. I was to constantly evaluate new products/startups for this purpose. Shipped a product called 'My Galaxy Stories' on Tizen Phones globally (launched in June 2017) and is presently live on most Android devices sold in India and SEA.

Manager – Operations at Quixey (2014-12 – 2016-02)

Post acquisition of Dexetra by Quixey, My tasks ranged from heading the overall India operations to HR and statutory compliances. I was also entrusted with sourcing roles to find suitable partners (startups) for the company to collaborate. I also led the hiring activities for Quixey for its India Operations.

Founder & CMO at Dexetra (2010-04 – 2014-12)

Marketing and Business Development: My primary task at Dexetra was User Acquisition. It primarily encompassed Marketing Strategy Creation, evaluation of various Ad platforms, engaging with existing users and exploring alliances and partnerships. I cracked the traditional user acquisition model and acquired users at the lowest CPI.

I ran customized campaigns on the major Ad networks directed towards a range of demographics and evaluated it using systematic analysis. I worked closely with the Google Editorial Team, and got our Apps 'featured' on the play store on four separate occasions.

• Fundraising and PR: Led fruitful negotiations for the seed stage funding and also handled the Series A funding with Sequoia Capital and Qualcomm Ventures. I was also responsible for the procurement, coordination and execution of the deal documents. I boosted up our public perceptions by engaging with bloggers on different media. I got articles written about the company/product on most of the major technical blogs such as TechCrunch, Mashable, GigaOM, TheNextWeb, AndroidPolice etc.
• Operations, Finance Management and HR: I managed the day to day Operations at Dexetra which included vendor management, compliance with statutory regulations and the coordinating efforts on the company secretarial front. I was also accountable for the company Finances, confirmation of periodical Audits and Filings. I also handled the HR and Payroll processing.
• Deals: Identified and headed deal with Micromax which led to Miromax Launching a Phone featuring Dexetra App – Iris. I sourced and headed the negotiations for the Dexetra Acquisition by Quixey. I also managed the transition and onboarding process from Dexetra's end.

MSc in International Supply Chain Management – University of Plymouth (2008 – 2009)

B.Tech in Computer Science & Engineering – MG University (2003 – 2007)