Binni Paturkar

Dynamic and results-oriented Marketing Professional with over 10+ years of experience in ATL & BTL marketing, retail branding, vendor management, event execution, store launch campaigns, and trade marketing. Proven expertise in planning and executing marketing strategies that enhance brand visibility, increase customer footfall, and drive business growth. Strong experience in coordinating with cross-functional teams, agencies, and vendors while ensuring timely project execution within budget.

Business Development Manager - Konnect India Events Pvt. Ltd - Hybrid

(2023-02)

• Generated new business opportunities and acquired corporate clients.
• Managed client relationships and key accounts.
• Drove revenue growth by selling event, branding, and advertising solutions.
• Coordinated with creative, production, and operations teams for project execution.
• Conducted market research to identify new business opportunities.
• Ensured timely delivery of campaigns while maintaining high client satisfaction.
• Achieved monthly sales targets and prepared business performance reports.

Assistant Marketing Manager - Nyssa Retail Pvt. Ltd.

(2023-03 - 2026-01)

• Planning and execution of ATL & BTL marketing campaigns.
• Managing marketing calendars and promotional activities.
• Coordinating new store launch marketing campaigns.
• Vendor sourcing, negotiations, and execution management.
• Budget planning and marketing ROI tracking.
• Managing in-store branding and promotional materials.
• Coordinating with design, operations, and regional marketing teams.
• Successfully executed multiple retail store launch campaigns.
• Improved local brand awareness through innovative BTL activities.
• Managed end-to-end execution within allocated marketing budgets.

Marketing Executive / Marketing Professional - V2 Retail Ltd.

(2022 - 2023-03)

• Marketing calendar planning.
• Budget management.
• ATL & BTL campaign execution.
• Trade marketing support.
• Store branding.
• Vendor coordination.
• ROI reporting.

Business Development & Client Servicing Executive - Arman Advertising Agency

(2010 - 2020)

• Client servicing and relationship management.
• Business development.
• Branding campaigns.
• Outdoor advertising.
• Printing and fabrication coordination.
• Vendor management.
• Campaign execution.

Bachelor of Science - B.Sc. - Shri Murli Manohar Town Post Graduate College (2007)

Intermediate - Bengali Tola Inter College, Varanasi (2004)

High School - Bengali Tola Inter College, Varanasi (2002)